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Be ready to walk through a growth experiment end-to-end: hypothesis, audience, creative, budget, measurement, and learnings. Prepare examples of sensitive or regulated messaging, partnering with non-marketers, and how you balance volume with lead quality. Ask how Northeast Family Services defines a qualified inquiry and which channels already work for behavioral health programs.
Strong fit if you enjoy growth metrics and care-sector communication constraints, and you want to promote behavioral health services for families rather than pure consumer e‑commerce. Less fit if you need remote-only work (role is not marked remote) or pure brand work without acquisition accountability. Company-specific culture and review data are not in DATA.
As Growth Marketing Manager for behavioral health at Northeast Family Services, a typical day centers on demand generation for clinical and family-support programs: campaign planning, channel tests (paid, organic, email, partners), messaging that is accurate and stigma-aware, and reporting on funnel metrics. You would coordinate with clinical, intake, and leadership so creative and claims stay compliant, then iterate on what drives qualified inquiries rather than vanity traffic.
Prioritize growth stack fluency (analytics, attribution basics, CRM/marketing automation), paid and organic channel testing, and compliant healthcare marketing judgment. No certification list or costs were provided in CERTS for this listing.
The listing flags remote as no; plan around New York City, New York as the work location unless the employer states otherwise in the full posting.
Messaging, claims, and privacy expectations are stricter. Growth work still uses campaigns and funnels, but creative and targeting must stay accurate, respectful, and aligned with clinical and compliance partners.
Start with the company site at northeastfamilyservices.com. Unrelated “Northeast” headlines and generic Hacker News threads in the feed are not reliable company reviews.
Website: northeastfamilyservices.com
Public cache only — not an employee review.
Northeast Family Services is hiring a Growth Marketing Manager - Behavioral Health to join our team in New York City, New York. This is a full-time position focused on driving user acquisition and market expansion for our virtual behavioral health services. About the Role As Growth Marketing Manager, you'll develop and execute marketing strategies that connect more families, children, and adults with accessible mental health care. You'll own the full funnel—from awareness through conversion—building campaigns that increase patient enrollment and strengthen our telehealth platform's market presence across the Northeast. What You'll Do Design and launch multi-channel growth campaigns across digital, social, email, and content marketing channels Analyze user acquisition data and marketing funnel metrics to identify opportunities for optimization Develop messaging and positioning that resonates with families seeking behavioral health services Collaborate with clinical and product teams to ensure marketing aligns with our mission of accessible care Manage marketing budgets and ROI, scaling successful initiatives Monitor industry trends and competitor activity in telehealth and behavioral health markets Support brand awareness initiatives that position Northeast Family Services as a trusted provider What We're Looking For 2+ years of growth marketing or digital marketing experience, ideally in healthcare or SaaS Proven ability to drive measurable user acquisition and engagement Proficiency with marketing analytics tools, CRM platforms, and ad networks Strong writing skills and ability to craft compelling healthcare marketing copy Understanding of behavioral health, mental health, or healthcare marketing landscape Self-directed approach with ability to lead projects independently and cross-functionally Data-driven mindset with comfort interpreting metrics and optimizing campaigns About Northeast Family Services Northeast Family Services operates a growing telehealth division dedicated to making quality behavioral healthcare accessible, responsive, and available when people need it. We connect patients with licensed behavioral health professionals through innovative virtual care services, serving families and individuals across the region. How to Apply Apply through this listing to submit your resume and cover letter. We review applications on a rolling basis.
Generated for personal interview prep · 2026-07-16 UTC · getajob.ai