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Growth Marketing Manager – Behavioral Health

Northeast Family Services at a glance

Northeast Family Services

Northeast Family Services is hiring a Growth Marketing Manager - Behavioral Health to join our team in New York City, New York. This is a full-time position focused on driving user acquisition and market expansion for our virtual behavioral health services.

About the Role

As Growth Marketing Manager, you'll develop and execute marketing strategies that connect more families, children, and adults with accessible mental health care. You'll own the full funnel—from awareness through conversion—building campaigns that increase patient enrollment and strengthen our telehealth platform's market presence across the Northeast.

What You'll Do

  • Design and launch multi-channel growth campaigns across digital, social, email, and content marketing channels
  • Analyze user acquisition data and marketing funnel metrics to identify opportunities for optimization
  • Develop messaging and positioning that resonates with families seeking behavioral health services
  • Collaborate with clinical and product teams to ensure marketing aligns with our mission of accessible care
  • Manage marketing budgets and ROI, scaling successful initiatives
  • Monitor industry trends and competitor activity in telehealth and behavioral health markets
  • Support brand awareness initiatives that position Northeast Family Services as a trusted provider

What We're Looking For

  • 2+ years of growth marketing or digital marketing experience, ideally in healthcare or SaaS
  • Proven ability to drive measurable user acquisition and engagement
  • Proficiency with marketing analytics tools, CRM platforms, and ad networks
  • Strong writing skills and ability to craft compelling healthcare marketing copy
  • Understanding of behavioral health, mental health, or healthcare marketing landscape
  • Self-directed approach with ability to lead projects independently and cross-functionally
  • Data-driven mindset with comfort interpreting metrics and optimizing campaigns

About Northeast Family Services

Northeast Family Services operates a growing telehealth division dedicated to making quality behavioral healthcare accessible, responsive, and available when people need it. We connect patients with licensed behavioral health professionals through innovative virtual care services, serving families and individuals across the region.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.

To apply for this job please visit www.adzuna.com.

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  • Elevation 25m (82 ft)

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