Senior Demand Generation Manager

About This Opportunity

We are representing a confidential SaaS organization that is scaling its demand generation function at a pivotal moment. Our client operates at the intersection of enterprise data operations, governance, and emerging AI challenges—serving leading brands that need to automate complex compliance workflows without sacrificing innovation velocity.

As Senior Demand Generation Manager, you'll own the full pipeline engine: the campaigns that create demand and the systems that capture, measure, and optimize it. This role combines strategic campaign leadership with hands-on execution across paid media (Google, LinkedIn, YouTube), events (trade shows, webinars, executive roundtables), and marketing operations (HubSpot architecture, attribution, lifecycle management).

You'll inherit functioning channels—paid programs are live with agency support, the event calendar is established, and HubSpot and Salesforce integration already exist—but you'll have the authority to optimize, rebuild, or redirect what isn't working. Roughly two-thirds of your time drives demand through campaigns and events; the remaining third builds the systems that make that demand measurable and repeatable.

This is a high-impact individual contributor role on a lean team with significant surface area. Changes you propose on Tuesday can be live by Friday, and by year-end, you'll be the trusted source of truth on whether campaigns and events are actually producing pipeline.

Responsibilities

• Translate go-to-market priorities, ICP definitions, and quarterly pipeline targets into integrated campaigns across paid, events, and email—then build and ship them yourself
• Own paid media end-to-end, building, launching, and optimizing campaigns in Google Ads, LinkedIn Campaign Manager, and YouTube while partnering with the agency on execution
• Drive the event calendar, including trade shows, webinars, and executive roundtables, sharpening targeting and follow-through while focusing investment on what delivers results
• Carry a quarterly qualified-pipeline number and defend coverage, quality, and conversion with sales leadership—not just volume
• Architect HubSpot as an owner, managing workflows, lifecycle stages, lead scoring, campaign objects, and the Salesforce sync
• Build and defend the metrics that matter: CPL, cost per qualified opportunity, event-sourced pipeline, and multi-touch attribution
• Partner with Sales, Product Marketing, and RevOps internally, and agencies, venues, and sponsors externally, to run multiple concurrent campaigns and events without dropping a thread

What We're Looking For

Required:

• A track record of hands-on HubSpot ownership, having personally architected and administered an instance including workflows, lifecycle, scoring, campaigns, and Salesforce sync
• Direct paid media execution with hands-on experience building, optimizing, and pacing campaigns in Google Ads and LinkedIn Campaign Manager—not just briefing an agency
• Salesforce fluency: ability to navigate objects, fields, and reports and reason about how marketing data lands in the CRM and why it breaks
• B2B SaaS demand generation experience, ideally within a considered, multi-stakeholder sales cycle
• Experience owning event strategy and execution, including trade shows, webinars, and executive-level programs
• Comfort owning a function end-to-end, balancing strategy with hands-on execution in an individual contributor role
• Strong written and verbal communication, with the ability to manage internal stakeholders and external vendors effectively

Bonus:

• Experience in privacy, data governance, security, compliance, or another regulated, technical software category
• Marketo or Pardot experience alongside HubSpot
• Familiarity with account-based marketing or intent-data tools
• Comfort using AI to speed up operational work such as campaign QA, data hygiene, or reporting synthesis
• Experience being the first or founding owner of a demand gen or marketing ops function, building and scaling it from the ground up

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screen to understand your background and confirm alignment with the role requirements. Qualified candidates are then submitted to our client for consideration. Please do not attempt to contact the client directly, as all communication and coordination flows through our talent team to ensure a professional and organized process.

Pay

Pay via Get A Job.ai: $140,000–$165,000 USD. Final compensation is based on qualifications, skill level, and competencies. This range applies to all US-based candidates regardless of state.

The client offers equity, health/dental/vision insurance, remote-first environment, 401k, parental leave, wellness benefits, flexible time off, paid holidays, and work-from-home stipend to full-time employees. Benefits are subject to change.

Get A Job.ai provides equal employment opportunities to all applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.