Principal Product Marketing Manager, Falcon Exposure Management

About This Opportunity

Our talent team is representing a confidential cybersecurity organization seeking a Principal Product Marketing Manager to lead strategy and go-to-market execution for their Exposure Management solutions. This individual contributor role will define category positioning, shape market perception, and align cross-functional teams to accelerate growth in one of the organization's most strategic solution areas.

As the product marketing leader for Exposure Management, you will lead positioning, messaging, launches, and key strategic initiatives. You'll work cross-functionally with demand generation, analyst relations, public relations, digital, and field enablement teams to drive alignment and impact. This role requires deep domain expertise, a strong understanding of the cybersecurity landscape, and the ability to translate technical capabilities into clear customer value and measurable business outcomes.

Responsibilities

• Define and advance the organization's leadership position in the Exposure Management market
• Develop differentiated positioning and messaging that connects innovation to customer outcomes and business value
• Collaborate with product and technical marketers to deliver high-quality messaging, content, and enablement materials
• Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact
• Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives
• Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education
• Shape the Exposure Management web strategy in partnership with digital teams
• Support field success through close collaboration with sales, alliances, and enablement teams
• Provide strategic perspective on buyers, market trends, and competitors to inform strategy and differentiation
• Work with executive leadership to align marketing strategy with long-term business and category goals

What We're Looking For

• 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS
• Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations
• Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity
• Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products
• Exceptional writing, communication, and presentation skills
• Strong cross-functional leadership skills and ability to influence stakeholders across product, sales, marketing, and executive teams
• Ability to balance strategic thinking with strong execution across multiple priorities
• Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments
• Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving
• Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success
• Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes

Bonus qualifications: High-tech, start-up, rapid growth and/or publicly traded company experience; technical or software engineering background

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your background and qualifications. If there's a strong match, we'll schedule a screening call to discuss your experience, career goals, and the role in detail. We'll then submit qualified candidates to our client for consideration. Please do not contact the client directly—we manage all communications to ensure the best experience for everyone involved.

Pay

The client offers competitive compensation with a base salary range of $170,000 - $260,000 per year for U.S. candidates, along with eligibility for bonuses, equity grants, and a comprehensive benefits package. Placement within the range depends on relevant work experience, skills, certifications, job level, and location.

Location: United States

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