Paid Social Lead

About This Opportunity

We are representing a confidential digital health organization in their search for a Paid Social Lead based in London. Our client is a high-growth platform that has scaled rapidly since founding, now serving hundreds of thousands of users across the UK.

This is not a campaign management role. You will define how paid social drives growth, combining creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels. You'll build a creative-first growth engine, scaling high-quality acquisition in a competitive, regulated category.

Responsibilities

• Define best-in-class approach across Meta, TikTok and beyond, setting direction on asset mix (video vs static), formats (Reels, Stories, Feed), and creative types (UGC vs hi-fi)
• Develop clear points of view on what works, why, and what to test next
• Build and run a high-velocity creative system producing hundreds of assets per month
• Translate performance data into actionable creative insights and hypotheses
• Partner with creative teams to deliver platform-native, performance-led output
• Design workflows to support 1,000+ concurrent ads
• Implement modular frameworks (e.g. Hook × Body × CTA for video)
• Define account structures for modern algorithmic bidding environments
• Lead testing across creative, bidding, and landing experiences
• Scale efficiently while navigating platform constraints and restrictions
• Own how data feeds performance (CAPI, event design, value-based optimisation)
• Use tools like Motion and BI platforms to identify winning patterns

What We're Looking For

Required:

• 7+ years in Paid Social with experience scaling high-spend accounts
• Strong, opinionated understanding of video vs static, UGC vs hi-fi, and platform-native formats (Meta & TikTok)
• Proven ability to drive creative-led growth, not just media buying
• Experience with creative automation, feeds, or templated production
• Deep knowledge of platform mechanics (bidding, structure, signals)
• Comfortable with data, attribution, and incrementality

Bonus:

• Experience with Smartly.io or similar tools
• Background in regulated or high-LTV categories
• Exposure to broader growth channels (PPC, SEO, Display, CRO)

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screening to understand your background and fit for the role. We then submit qualified candidates to our client for consideration. Please do not contact the client directly—we manage all communication throughout the process.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and work to ensure fair consideration throughout our process.