Online Marketing Manager (w/m/d) mit Schwerpunkt Social Paid und Retargeting, 2 Jahre befristet

Responsibilities

Our client, a confidential e-commerce organization in Augsburg, is seeking an Online Marketing Manager to lead paid social and retargeting campaigns for a 2-year contract. Working through Get A Job.ai, you will:

• Plan, manage, and optimize performance campaigns across paid social and retargeting channels based on clearly defined KPIs and business objectives
• Create, structure, and launch campaigns independently in relevant advertising platforms while managing budgets and bidding strategies
• Coordinate all aspects of paid social and retargeting initiatives including conception, media planning, analysis, evaluation, and optimization
• Execute operational social ad campaigns (UGC, influencer, product, and promotional campaigns) across META channels, with potential expansion to LinkedIn, Xing, TikTok, Pinterest, YouTube, and Snapchat
• Develop KPI-driven reporting to measure success and drive performance optimization
• Increase conversion rates and campaign efficiency through continuous analysis, A/B testing, and data-driven optimization
• Conceptualize and implement creative campaigns in close collaboration with the in-house digital design team, including ideation, briefing, testing, and performance evaluation
• Understand, brief, and verify tracking setups (Tag Manager, pixels, conversion events) to ensure reliable data foundation
• Conduct continuous performance monitoring, budget planning, and forecasting while developing scaling and efficiency measures
• Coordinate with agencies, service providers, and internal stakeholders, maintaining close alignment with product management and marketing teams
• Identify and evaluate social media trends, digital trends, and new advertising opportunities to leverage growth potential

What We're Looking For

• Completed degree, ideally with focus on online and/or social media topics, or comparable qualification
• Minimum 2 years of operational experience managing paid social campaigns in a data-driven e-commerce environment
• Strong analytical competency with experience in conversion lift models, incrementality, attribution logic, and creative testing methodologies
• Proficiency with social media analysis tools (Meta, LinkedIn) and common campaign, tracking, and analytics tools (Meta Ads Manager, Google Ads, TikTok Ads, Web Analytics, Google Analytics) plus MS Office
• Experience creating audience-oriented, cross-channel campaigns
• Creative, analytical, and structured working style combined with team spirit, initiative, and professional demeanor
• Openness to other performance marketing topics
• Strong analytical understanding, KPI orientation, and test- and hypothesis-based approach to work
• Independent working style, strong communication skills, and team capability
• Solid technical understanding of tracking, attribution, and data flows including events, cookies, and consent management
• Excellent verbal and written communication in German (minimum C1 level)

How We Work With You

Get A Job.ai represents this confidential client exclusively. When you apply through our platform at getajob.ai, one of our specialist recruiters will screen your profile and discuss the opportunity with you in detail. If there's a mutual fit, we will submit your application to our client on your behalf. Please do not attempt to contact the employer directly, as all applications must come through our recruitment process to be considered.

This is a 2-year fixed-term contract position based in Augsburg with flexible working arrangements including up to 40% home office capability, a 38-hour work week, 30 days annual leave, and family-friendly flextime policies.

Pay

Compensation details will be discussed during the screening process with our recruitment team.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices and welcomes applications from all qualified candidates regardless of background.