Growth Marketing Manager – Performance Marketing (m/f/d)

About This Opportunity

We are representing a confidential SaaS client seeking a Growth Marketing Manager – Performance Marketing to own paid acquisition across digital channels. This is a rare opportunity to take full budget ownership in a fast-moving, self-service growth environment where performance is measured daily and creative-led experimentation drives results.

Our client operates in the German SMB market with a high-volume, short-cycle sales model that resembles direct-to-consumer more than traditional enterprise B2B. You will be responsible for bringing in trials and converting them to paying customers—with real accountability for outcomes, not vanity metrics.

Responsibilities

• Own the paid acquisition budget end to end—strategy, channel mix, allocation and daily optimization—and be accountable for performance
• Plan, launch and scale campaigns across Google Ads (Search, PMax, YouTube), Meta, LinkedIn, TikTok, Reddit, native, affiliate and comparison portals
• Manage to unit economics: trials, trial-to-paid conversion, CAC, payback period and LTV/CAC ratios
• Build a systematic testing cadence with clear hypotheses, decision rules and documented learnings across audiences, bidding strategies, offers, landing pages and creative angles
• Collaborate closely with creative strategists to brief tests, analyze results and decide what scales
• Own tracking, attribution and measurement infrastructure including GA4, GTM, server-side tracking, conversion values and offline conversion uploads
• Optimize the full funnel from ad to trial to paid customer, working cross-functionally with growth, product and sales teams
• Evaluate and launch new acquisition channels, making rapid decisions on budget allocation
• Report performance transparently with clear explanations of what worked, what didn't, and next steps

What We're Looking For

Required:

• Several years of hands-on performance marketing with genuine budget responsibility, ideally in B2B SaaS and/or high-velocity DTC brands
• Expert-level proficiency in at least one major paid channel (Google Ads or Meta) and solid competency across others
• Strong command of unit economics including CAC, payback period, LTV/CAC and contribution margin
• Confident with tracking, attribution and analytics setups—able to troubleshoot broken measurement independently
• Creative instinct to evaluate ad performance, brief improvements and identify winning angles
• Structured approach to testing with documented hypotheses, sample sizes, decision rules and learnings
• Hands-on mentality with high ownership—comfortable making budget decisions independently
• Fluent German and English (customer base is German SMBs)
• Degree in marketing, business, business informatics or equivalent demonstrated experience

Preferred:

• Experience with free-trial or freemium subscription models and self-service checkout flows
• Familiarity with comparison portals, affiliate and marketplace channels in Germany
• Multi-market or multi-language paid campaign experience

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your experience and fit for the role. Qualified candidates are then submitted to our client for consideration. Please do not attempt to contact the client directly—all communication flows through our recruiting process to ensure a professional and confidential experience.

What's On Offer

• Full ownership of a meaningful acquisition budget with direct impact on revenue growth
• Hybrid working model with flexible hours and remote-friendly culture focused on output
• Central Cologne location (Südstadt) with modern workspace and equipment
• Extensive learning and development opportunities in growth, SaaS and emerging technologies
• Collaborative team culture with regular events

Pay

Compensation details will be discussed during the screening process based on experience level.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and work with our clients to ensure fair and equitable hiring processes.