Growth Marketing Manager: Paid Social

About This Opportunity

We are representing a well-established direct-to-consumer apparel brand in their search for a Growth Marketing Manager focused on Paid Social. This is a strategic role where you'll own the full paid social function across Meta, TikTok, and Pinterest—from platform strategy and budget allocation through creative collaboration and AI tool oversight. Our client values data-driven decision-making paired with strong creative instincts, and they're looking for someone who treats paid social as both an art and a science.

Responsibilities

• Own end-to-end paid social strategy across Meta and TikTok, including account architecture, funnel coverage, and budget allocation
• Manage budget pacing across all channels and make real-time reallocation decisions based on performance signals
• Lead incrementality test design for social channels in coordination with the measurement stack
• Serve as primary point of contact for platform and agency relationships, managing day-to-day communication and performance accountability
• Direct and evaluate AI execution tools for bid management, audience optimization, and creative performance—interrogating outputs and pushing back when recommendations don't align with strategy
• Partner closely with creative teams on brief direction, bringing performance insights and channel-native hypotheses to inform what gets made
• Surface creative fatigue signals early and feed them into the creative cycle before performance degrades
• Collaborate on landing page testing by providing performance data and hypotheses on post-click experience optimization
• Stay ahead of platform product changes, beta opportunities, and algorithm shifts
• Contribute channel-level commentary to cross-channel performance reporting

What We're Looking For

Required:

• 5–7 years of hands-on paid social experience, with significant time managing Meta Ads at scale (six-figure monthly budgets or above) in fashion and/or apparel e-commerce
• Deep working knowledge of Meta Ads Manager—campaign structure, auction mechanics, creative testing, Advantage+ features, product feed management, and attribution settings
• Strong creative sensibility with the ability to articulate what makes paid social work and translate that into briefs or feedback
• Strong analytical fluency—you can build performance narratives from raw data, not just pull reports
• Experience with or strong understanding of TikTok Ads and how creative-first, algorithm-dependent platforms differ from Meta
• Experience managing external agency or vendor relationships with accountability for performance outcomes
• Cross-functional collaboration skills—you've worked with creative, data, site teams, and external partners
• An evaluative relationship with AI and automation tools—curious about their potential but willing to question outputs and push back when results don't add up

Bonus:

• Pinterest Ads experience with understanding of discovery-intent creative dynamics
• Experience managing or directing AI execution tools for paid channel optimization
• Familiarity with MMM, MTA, or incrementality testing methodologies
• In-house DTC or e-commerce experience with direct business accountability

How We Work With You

When you apply through Get A Job.ai, our talent team will review your profile and schedule an initial screening call to discuss your paid social experience, approach to creative strategy, and career goals. If there's a strong match, we'll submit your candidacy to our client with a detailed recommendation. Please apply exclusively through our platform—do not contact the employer directly, as all coordination goes through our recruiting team to ensure the best candidate experience.

Pay

Pay via Get A Job.ai: $95,000–$120,000 annual base compensation

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome candidates from all backgrounds and work with clients who share our commitment to building diverse, equitable teams.