Director of Product Marketing and Market Research

Responsibilities

We are representing a confidential B2B SaaS organization seeking a Director of Product Marketing and Market Research to lead a critical transformation in how product marketing connects to revenue outcomes and market intelligence.

In this senior leadership role, you will own two complementary disciplines: bringing products to market and understanding the market itself. You'll lead the product marketing team, build the research and customer insights function, and serve as the authority on both for senior leadership.

Your responsibilities include:

• Define and own product marketing strategy across a multi-product portfolio, covering positioning, messaging, and go-to-market execution from launch through ongoing adoption and engagement
• Build and govern a global product launch framework that is scalable and repeatable, with clear handoffs between strategy and execution
• Own product adoption and post-launch engagement strategy, moving beyond launch execution to continuous market thinking that drives usage, retention, and revenue contribution
• Partner with Product, Sales, RevOps, and Customer Success to ensure product marketing strategy connects to commercial outcomes
• Own the end-to-end market research function, including identifying research opportunities, designing methodology, running studies, synthesizing findings, and activating insights across the business
• Lead primary and secondary research initiatives that inform strategic, commercial, and product decisions—including competitive analysis, customer behavior, market sizing, and buyer intelligence
• Build competitive intelligence as a structured, ongoing discipline and translate competitive signals into positioning decisions, sales enablement, and product roadmap input
• Serve as the functional authority on market intelligence, translating insights into narratives that influence senior leadership decisions and business strategy
• Lead and develop a team of product marketers, setting clear expectations, building capability, and creating a culture of commercial accountability
• Set the operating model for how the team works with AI, determining where AI handles execution tasks and where human judgment is irreplaceable
• Represent product marketing and research in executive forums, contributing to annual planning and portfolio prioritization decisions

What We're Looking For

Professional knowledge and experience:

• 10+ years in B2B SaaS marketing, with the majority in product marketing roles
• Has held a Director, Senior Director, or Head of Product Marketing title, or a broader marketing leadership title that included ownership of the product marketing function
• Proven track record managing and developing a multi-person product marketing team, including hiring, coaching, and performance management
• Experience owning or significantly contributing to a market research or customer insights function—primary research methodology, competitive intelligence programs, or voice-of-customer work
• Deep understanding of B2B SaaS go-to-market strategy: positioning, messaging architecture, pricing and packaging alignment, sales enablement, and lifecycle marketing
• Experience building or significantly reshaping a product marketing function, not just managing an inherited one
• Has operated in a lean, fast-moving environment such as a scale-up, growth-stage, or pre-IPO company

Skills and capabilities:

• Owns GTM strategy end-to-end, from initial positioning through post-launch adoption and continuous market engagement
• Connects product marketing directly to revenue outcomes—can articulate how work has influenced pipeline, product attach rates, adoption, or retention
• Translates research into business decisions, with a track record of research that changed a strategic or commercial direction
• Multi-functional marketing experience beyond product marketing, such as content, SEO, digital, demand generation, or go-to-market strategy
• Metrics-driven and comfortable defining and owning the measurement framework for both product marketing impact and research quality
• Strong senior stakeholder communication skills—able to influence executive decisions, present with authority, and earn trust through substance
• AI fluency: uses AI tools deliberately and with criteria, can describe specific examples of AI changing how teams work strategically, and has a point of view on where the product marketing function is heading as AI matures

Nice to have:

• Fintech, payments, or financial services product marketing experience
• Hospitality, travel tech, or hotel SaaS background
• Global market experience
• Experience in a company that has undergone a go-to-market transformation
• Publicly visible in the product marketing or insights community as a speaker, writer, or recognized contributor

How We Work With You

When you apply through Get A Job.ai, our talent team conducts an initial screening to understand your background and fit for the role. We then submit qualified candidates to our client for consideration. Throughout the process, we serve as your advocate and main point of contact.

Please apply exclusively through Get A Job.ai and do not contact the client directly. This ensures a coordinated process and allows us to represent you effectively.

This is a remote position with flexibility to work from various locations globally.

Pay

Pay information will be shared during the screening process based on your location and experience level.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome candidates from all backgrounds and do not discriminate on the basis of race, religion, color, nationality, gender, sexual orientation, age, marital status, veteran status, or disability. If you need accommodation during the application process, please let us know.