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Demand Marketing Manager, Science (Remote)

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  • Company: Cengage Group
  • Location: Atlanta, Georgia
  • Salary: Pay not listed
  • Work type: Remote
  • Full Time
  • Company site
  • Map
  • Pay not listed
  • Remote

Cengage Group at a glance

cengage.com
  • Founded 2000
  • Employees 5500

SEC filings mentioning "Cengage Group": 8search EDGAR

Cengage Group is a U.S. educational content, technology, and services company (cengage.com), headquartered in Independence, Kentucky. Founded in 2000, it employs about 5,500 people. Recent coverage highlights AI learning tools for higher ed and K-12, an AWS education-AI partnership, and reports of a possible IPO.

1,792 Wikipedia views in July 2026 — a rough gauge of public visibility.

Source: Wikipedia · X

Join Cengage Group as a Demand Marketing Manager, Science in this full-time remote position based in Atlanta, Georgia. Drive meaningful engagement with educators and learners by developing and executing demand generation strategies that amplify our science education offerings across North America.

About the Role

As Demand Marketing Manager for our Science division, you'll own both the strategy and hands-on execution of campaigns designed to build awareness, generate qualified leads, and fuel revenue growth. This is your opportunity to shape how institutions and educators discover our transformative learning solutions.

What You'll Do

  • Develop and launch integrated demand generation campaigns targeting science educators, academic institutions, and learning administrators
  • Build marketing funnels and nurture sequences that move prospects through the buyer journey
  • Manage multi-channel campaigns including email marketing, digital advertising, content promotion, webinars, and strategic partnerships
  • Track, analyze, and optimize campaign performance using marketing automation platforms, analytics dashboards, and CRM data to drive continuous improvement
  • Partner with sales, product, and content teams to align messaging, positioning, and campaign timing with market demand
  • Develop and refine value propositions that resonate with science educators and institutional decision-makers
  • Stay informed about trends in educational technology, science curriculum innovation, and demand generation methodologies

What We're Looking For

  • 3+ years driving demand generation or marketing management success, ideally in education, SaaS, or B2B sectors
  • Proven track record launching campaigns that deliver measurable pipeline and revenue results
  • Hands-on experience with marketing automation platforms, CRM systems, and analytics tools
  • Strong project management, budget oversight, and cross-functional collaboration abilities
  • Excellent communicator who can translate strategy into clear, compelling messaging
  • Experience in or knowledge of K-12 or higher education markets (preferred)
  • Remote-ready professional who manages priorities independently and thrives with autonomy

About Cengage Group

At Cengage Group, we believe in the power and joy of learning. Our team has a direct impact helping learners worldwide discover education's transformative potential. We're united by a shared mission: driving innovation that enables millions to improve their lives and achieve their dreams through quality learning experiences.

How to Apply

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You’ll finish your application on the employer’s website. We don’t ask for a resume on this page.

What people say about Cengage Group

Public discussion tied to Cengage/publisher topics on Hacker News is sparse and mostly industry-adjacent (copyright/publisher suits, reading habits)—not workplace reviews. Treat it as weak culture signal; rely on the company’s own materials and interviews instead of star ratings or review sites.

Recent news

Aggregated from public discussions and news; opinions are the authors’ own.

Working in Atlanta, Georgia

Weather right now in Atlanta, Georgia: checking… · Local time: · Air quality: · Daylight: · UV index: · Wind: · Pollen:

Listed location is Atlanta / Fulton County, Georgia, with the role marked remote. Expect coordination across U.S. time zones rather than a fixed Atlanta office routine; use local hours for collaboration when teammates are East Coast–based.

🇺🇸 Relocation safety for US: Exercise Normal Cautionvia Warnely, CC BY 4.0

National unemployment rate in US: 4.2%via World Bank

Private-sector wage growth (year over year): 3.1%via FRED

National quits rate: 1.9%via FRED (BLS JOLTS)

Weekly initial unemployment claims: 197,000via FRED

GDP per capita in US: $90,027via World Bank

Consumer price inflation in US: 2.9% (annual) — via World Bank

Real GDP growth in US: 2.2% (annual) — via World Bank

Average hours worked per year in US: 1,800via OECD

Cost of living in Georgia: 3.7% below the national averagevia BEA

Minimum wage in Georgia: $7.25/hrvia FRED

Real GDP per capita in Georgia: $62,853via FRED

Home prices in Georgia (year over year): +2.5%via FRED

Median household income in Fulton County: $91,490via US Census ACS / Data USA

Average commute time in Fulton County: 28 minvia US Census ACS / Data USA

Most common commute in Fulton County: Drove Alone (57%) — via US Census ACS / Data USA

Households with home internet in Fulton County: 94%via US Census ACS / Data USA

Nearby history: Citizen's and Southern Bank Building, listed 1977 (52m away) — via National Register of Historic Places

Walkability: Most walkablevia EPA National Walkability Index

Typical rent nearby: $1,660/mo · $1,820/movia HUD Fair Market Rents

  • Elevation 349m (1,145 ft)

Build the skills for this role

Build demand-gen craft for B2B/education markets: campaign strategy, marketing automation, analytics, and science-vertical messaging. Pair that with stakeholder storytelling for educators and higher-ed buyers; no specific certs are required from the provided list.

Free & low-cost learning resources

  • How you drive qualified demand for complex education products
  • Examples of multi-channel campaigns and attribution trade-offs
  • Working remote with product, sales, and content partners
  • How you’d position science portfolio offers for different buyer stages

Strong fit if you’ve led demand marketing for education, SaaS, or complex B2B products and can own pipeline-oriented campaigns remotely. Thin public culture data—assess team structure, metrics ownership, and AI/product marketing interface in interviews.

Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.

Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.

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Listing facts

  • Role Demand Marketing Manager, Science (Remote)
  • Employer Cengage Group
  • Location Atlanta, Georgia · Remote-friendly
  • Type Full Time
  • Pay (from listing) Pay not listed
  • Posted June 28, 2026
  • Apply by August 8, 2026
  • Country United States
  • Overview Full job description on this page (356 words)

Facts above come from this job record on Get A Job.AI — not copied from third-party review sites.

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Employer website

cengage.com

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Demand Marketing Manager, Science (Remote) Cengage Group · Atlanta, Georgia