Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Strong fit if you’ve led demand marketing for education, SaaS, or complex B2B products and can own pipeline-oriented campaigns remotely. Thin public culture data—assess team structure, metrics ownership, and AI/product marketing interface in interviews.
As Demand Marketing Manager, Science (remote), you would likely plan and run demand programs for science education offerings—campaign briefs, channel mix, landing/content handoffs, and pipeline metrics—partnering with product marketing, sales, and content teams. Days mix briefings, performance reviews, and cross-functional launches rather than pure brand creative.
Build demand-gen craft for B2B/education markets: campaign strategy, marketing automation, analytics, and science-vertical messaging. Pair that with stakeholder storytelling for educators and higher-ed buyers; no specific certs are required from the provided list.
The listing marks it remote, with Atlanta / Fulton County, Georgia as the stated location context.
It provides educational content, technology, and services for learners and educators; HQ is in Independence, Kentucky.
No verified salary band or Glassdoor/Indeed ratings were in the source data—ask recruiters for compensation range and team details.
Website: cengage.com
Cengage Group is an American educational content, technology, and services company. Its headquarters is located in Independence, Kentucky.
Public cache only — not an employee review.
Join Cengage Group as a Demand Marketing Manager, Science in this full-time remote position based in Atlanta, Fulton County. Drive meaningful engagement with educators and learners by developing and executing demand generation strategies that amplify our science education offerings across North America. About the Role As Demand Marketing Manager for our Science division, you'll own both the strategy and hands-on execution of campaigns designed to build awareness, generate qualified leads, and fuel revenue growth. This is your opportunity to shape how institutions and educators discover our transformative learning solutions. What You'll Do Develop and launch integrated demand generation campaigns targeting science educators, academic institutions, and learning administrators Build marketing funnels and nurture sequences that move prospects through the buyer journey Manage multi-channel campaigns including email marketing, digital advertising, content promotion, webinars, and strategic partnerships Track, analyze, and optimize campaign performance using marketing automation platforms, analytics dashboards, and CRM data to drive continuous improvement Partner with sales, product, and content teams to align messaging, positioning, and campaign timing with market demand Develop and refine value propositions that resonate with science educators and institutional decision-makers Stay informed about trends in educational technology, science curriculum innovation, and demand generation methodologies What We're Looking For 3+ years driving demand generation or marketing management success, ideally in education, SaaS, or B2B sectors Proven track record launching campaigns that deliver measurable pipeline and revenue results Hands-on experience with marketing automation platforms, CRM systems, and analytics tools Strong project management, budget oversight, and cross-functional collaboration abilities Excellent communicator who can translate strategy into clear, compelling messaging Experience in or knowledge of K-12 or higher education markets (preferred) Remote-ready professional who manages priorities independently and thrives with autonomy About Cengage Group At Cengage Group, we believe in the power and joy of learning. Our team has a direct impact helping learners worldwide discover education's transformative potential. We're united by a shared mission: driving innovation that enables millions to improve their lives and achieve their dreams through quality learning experiences. How to Apply To apply, complete your application directly on this page, or you'll be redirected to the employer's…
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