Creative Strategist (m/w/d)

About This Role

We are representing a fast-growing consumer app company in the German market, and our talent team is seeking a Creative Strategist to join their team in Konstanz. This role sits at the intersection of performance data and creative production, transforming insights into a testing roadmap that drives down customer acquisition costs and scales paid social campaigns.

You will be the bridge between the media buying team and the creative production team, ensuring that every asset tested is backed by hypotheses, aligned with platform trends, and optimized for performance on Meta and TikTok.

Responsibilities

• Analyze ad creative performance alongside the user acquisition and data teams to identify what works and why
• Develop concepts, hooks, angles, and formats; own the creative testing roadmap and prioritization independently
• Brief the producer team with clear, measurable, and testable creative briefs
• Conduct market, competitor, and trend analysis across TikTok, Meta, and relevant industry channels
• Translate performance insights directly into the next wave of creative production
• Collaborate closely with media buying, production, copywriting, and brand management while ensuring compliance with legal frameworks (e.g., regulated advertising standards)
• Build a structured creative testing system: from hypothesis to format selection to test sequencing
• Systematically generate new hooks, concepts, and angles based on performance data and current trends
• Improve key metrics including CTR, hook rate, and conversion rate in paid marketing campaigns
• Maintain a learning library of creative insights to ensure knowledge compounds over time
• Accelerate the production cycle from briefing to finished test creative

What We're Looking For

Must-Have Skills:

• Deep understanding of paid social creatives, especially Meta and TikTok
• Ability to read ad performance metrics and translate them directly into strategic creative decisions
• Strong skills in concept development and hook creation
• Precise and clear briefing abilities for creative producers
• High understanding of platform-native formats and current social media trends
• Fluent English and very good German language skills
• 4–7 years of experience in performance and user acquisition creative strategy
• Background in consumer apps preferred
• Bachelor's degree or equivalent practical experience

Nice-to-Have Skills:

• Experience in regulated markets (e.g., fintech, gaming, lottery)
• Background in direct-response or performance marketing
• Practical video editing skills (hands-on editing)
• Proven track record scaling a consumer app through creative testing
• Experience with creative intelligence and ad library tools (Foreplay, Motion, Atria, Meta Ad Library, TikTok Creative Center)
• Proficiency in reporting via Meta and TikTok Ads Manager

Key Attributes:

• You thrive at the intersection of data and creativity, equally comfortable with metrics and ideas
• You approach work in a structured, hypothesis-driven way, treating ads as tests to continuously optimize
• You are relentlessly curious about what content performs and why
• You generate a high volume of new concepts, approaches, and hooks continuously
• You serve as a collaborative bridge connecting media buying seamlessly with creative teams
• You are agile, pragmatic, and adaptable in a dynamic environment with shifting priorities

How We Work With You

When you apply through Get A Job.ai, one of our experienced recruiters will review your profile and conduct an initial screening. If there's a strong match, we will submit your application to our client on your behalf. Please do not attempt to contact the employer directly, as all communication and coordination will be managed through our team to ensure the best outcome for your candidacy.

Pay

Compensation details will be discussed during the screening process with our recruiting team.

Additional Benefits from Our Client:

• Competitive salary with flexible working hours
• 30 vacation days per year plus 2 additional holidays (December 24 and 31)
• Generous continuing education budget
• Modern work environment in Konstanz or Berlin
• One professional development day per month
• Buddy program for onboarding
• MacBook, headphones, and all necessary equipment
• Creative team events and innovative benefits program

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of race, religion, gender, age, family status, national origin, disability, or any other protected characteristic.