Consumer PR – Business Director

We are representing a confidential agency client in the search for a Consumer PR - Business Director to join their London team on a 12-month fixed-term contract.

Responsibilities

As Business Director, you will lead client partnership, strategic counsel and integrated delivery across a portfolio of iconic FMCG brands. This role sits at the intersection of earned-first thinking, culture-led marketing, and integrated agency delivery, ensuring that PR, social, influence and advertising work together to create impact at scale across diverse markets.

Client Leadership & Stakeholder Management

• Act as the senior day-to-day client lead for European and Global teams, building trusted, long-term partnerships
• Provide strategic counsel across brand, reputation, partnerships and cultural activation
• Lead complex, multi-market stakeholder management across global, regional and local teams
• Ensure the brand has consistent, senior-level leadership fully embedded in the business

Global & European Strategy Development

• Lead the creation of global and European communications toolkits, frameworks and playbooks that balance global brand consistency with local market nuance
• Embed earned-first thinking into all toolkits
• Partner closely with creative and strategy leads to shape culturally relevant, insight-led ideas

Market Management & Intelligence

• Oversee market engagement across Europe and priority global territories, acting as a central connector between global teams and local markets
• Ensure clients are consistently informed on market trends, cultural shifts, competitor activity and emerging opportunities
• Champion local market insight, ensuring work is adaptable, relevant and executable across diverse regions

Global Events & Partnerships

• Lead the communications strategy and delivery for global brand moments and events, ensuring alignment across markets
• Play a central role in developing and activating brand partnerships, embedding them seamlessly into toolkits and campaign narratives
• Work with market and agency leads to bring partnerships to life in locally relevant, culturally resonant ways

Team Leadership & Integration

• Directly manage a London-based team, working alongside creative and strategy leadership
• Foster a collaborative, high-performance team culture grounded in integration and shared ownership

What We're Looking For

Essential Experience & Skills

• Proven experience in global and/or European leadership roles, ideally within FMCG or large-scale consumer brands
• Exceptional stakeholder management skills — this role is heavily relationship-driven and requires confidence navigating complexity
• Strong understanding of how global brands operate across markets, with sensitivity to cultural and market nuance
• Demonstrated experience working in integrated agency environments across PR, advertising, social and influence
• A passion for culture-led, earned-first marketing and its role in driving brand relevance and business impact
• Commercially astute, strategically minded and comfortable operating at senior client level
• A genuine interest in and affinity for the FMCG landscape

Personal Qualities

• Strategic yet pragmatic
• Culturally curious and globally minded
• Confident, collaborative and calm under pressure
• Energised by complexity, scale and partnership-driven work
• Demonstrated track record of P&L ownership and delivering significant, year-on-year business growth
• Proven success in leading and winning multi-million-pound new business pitches
• Exceptional leadership skills with experience in shaping departmental culture and developing senior talent

How We Work With You

Our talent team at Get A Job.ai will guide you through the entire process. You'll apply through our platform at getajob.ai, where one of our recruiters will screen your application and discuss the opportunity with you in detail. If there's a strong match, we'll submit your profile to our client for consideration.

Important: Please do not contact the client directly. All applications and communications must go through Get A Job.ai to be considered for this position.

Pay

Compensation details will be discussed during the screening process with our recruitment team.

Get A Job.ai is an equal opportunity recruiter. We welcome applications from all qualified candidates regardless of race, gender, disability, age, sexual orientation, religion, or belief.