Senior Product Marketing Manager

Join Experian as a Senior Product Marketing Manager based in London, GB, working remotely to drive market positioning and adoption of our innovative financial and data solutions. This full-time role combines strategic thinking with hands-on execution to shape how the market perceives and engages with Experian's products.

About the Role

You'll lead the end-to-end marketing strategy for key product lines, translating complex data and technology offerings into compelling market narratives. Working across a dynamic team spanning marketing, product, and technology, you'll own positioning, messaging architecture, and go-to-market campaigns that resonate with enterprise and consumer audiences. This is a high-impact opportunity to influence how Experian is perceived in a competitive landscape where clarity and differentiation matter.

Key Responsibilities

• Develop and refine product positioning, messaging frameworks, and competitive differentiation strategies
• Lead the creation and execution of go-to-market campaigns for product launches and feature releases
• Collaborate with Product, Engineering, and Sales to understand market opportunities and customer pain points
• Conduct market research and competitor analysis to inform strategic planning and messaging
• Manage marketing content and collateral that communicate value propositions across channels
• Drive customer engagement through case studies, webinars, and thought leadership initiatives
• Measure campaign performance and use data-driven insights to optimise future activities

What You Bring

• 5+ years of product marketing experience, ideally in B2B technology, financial services, or data-driven sectors
• Proven track record developing product positioning and delivering successful go-to-market strategies
• Strong analytical skills with the ability to interpret data and translate it into clear, actionable insights
• Excellent written and verbal communication; ability to distil complex topics for diverse audiences
• Collaborative mindset and experience working effectively across product, sales, and technical teams
• Strategic thinking combined with practical project management and execution capability
• Familiarity with marketing tools, analytics platforms, and campaign management systems

About Experian

Experian is a global data, analytics, and technology company serving individuals and organisations worldwide. We believe in the power of data to help people and businesses make better decisions, unlock opportunity, and succeed. Our teams are committed to delivering innovative solutions that solve real-world problems and drive measurable impact across financial services, identity verification, and consumer data.

Ready to Apply?

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.