Senior Product Marketing Manager

Superside is seeking an experienced Senior Product Marketing Manager to join our team in Canada. In this role, you'll develop and execute comprehensive market strategies that position our platform, AI capabilities, and creative services for maximum impact and adoption.

The Opportunity

We're looking for a strategic marketer to take ownership of how our customers discover, understand, and choose our products and services. You'll craft compelling market narratives that clarify our position at the intersection of AI and creative services, drive launches that gain real traction, and equip our teams with the messaging frameworks they need to close deals and accelerate growth.

Day-to-Day Responsibilities

• Lead end-to-end go-to-market campaigns for new product releases, service additions, and significant feature rollouts
• Establish clear, consistent positioning and messaging across our platform offerings, AI tools, and creative service capabilities
• Create unified messaging strategies that align Marketing, Sales, Product, and Customer Success teams around shared narratives
• Develop sales resources including competitive battle cards, presentation templates, objection response guides, and market intelligence
• Work closely with Product teams to inform launch strategy, product roadmap storytelling, and client-facing communications
• Perform research into market trends, customer needs, and competitive landscapes to refine strategy and uncover new growth opportunities
• Coordinate with Marketing on comprehensive campaigns featuring compelling product-driven storytelling
• Build our industry narrative at the convergence of artificial intelligence and creative design services
• Track and measure effectiveness of marketing initiatives through adoption metrics, pipeline impact, revenue contribution, and launch performance
• Leverage AI-powered tools to accelerate research cycles, content production, and strategic execution

What We're Looking For

• At least 5 years of product marketing experience at B2B SaaS, AI-focused, or software-driven organizations
• Track record of owning and successfully executing go-to-market strategies from concept through launch
• Demonstrated skill in building compelling positioning frameworks and industry category narratives
• Proficiency in designing sales enablement materials that drive commercial outcomes
• Deep familiarity with how enterprise customers make purchasing decisions across multi-person deal cycles
• Strong communication abilities—both written and verbal—with the capacity to simplify complex concepts
• Data-informed perspective grounded in market research, customer insights, and competitive analysis
• Proven ability to collaborate effectively across Product, Marketing, Sales, and Customer Success teams
• Hands-on experience marketing AI-powered solutions or integrating AI tools into your workflows
• Experience in creative technology, design software, or marketing platforms is a plus

About the Company

Superside combines AI capabilities with professional creative services to serve organizations that need advanced design and marketing solutions. We're building a new category at the intersection of artificial intelligence and creative work, reshaping how companies approach design strategy and creative execution.

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