Sr Product Manager – Growth Marketing Enablement

About This Opportunity

We are representing a leading digital finance platform in their search for a Senior Product Manager focused on Growth Marketing Enablement. This role sits at the intersection of product and marketing, with accountability for building the systems and experiences that drive customer acquisition and retention at scale.

You will own the product roadmap that connects marketing campaigns to measurable outcomes—designing landing experiences, lifecycle messaging frameworks, referral mechanics, and incentive structures that convert new users and re-engage existing ones. This is a build-from-scratch remit with real scope to define how product and marketing teams collaborate.

Responsibilities

• Own the end-to-end marketing enablement product roadmap and establish the intake process for translating campaign requirements into shipped product features
• Design and launch tailored in-app and web experiences for users arriving via push notifications, email, paid social, search, and offline channels
• Build and optimize the incentives layer, including offers, referral programs, recurring deposit mechanics, and earn-driven campaigns
• Improve conversion across the acquisition funnel by identifying drop-off points and running data-driven experiments to address them
• Enhance lifecycle messaging (push, email) to be contextually relevant, useful, and high-converting
• Enable new acquisition channels by building product surfaces that support paid social, affiliates, creator partnerships, and community-driven growth
• Partner closely with marketing, design, engineering, and data teams as the single point of ownership for growth product initiatives
• Define, track, and report on acquisition and reactivation metrics with transparency and rigor

What We're Looking For

• Proven experience as a Product Manager with a focus on growth, marketing enablement, or lifecycle products in a consumer-facing environment
• Strong understanding of user psychology, conversion optimization, and funnel analysis
• Demonstrated ability to build 0-to-1 product roadmaps and establish cross-functional processes
• Experience designing campaign landing pages, referral mechanics, and incentive-driven user journeys
• Comfort working with data and running experiments to validate hypotheses and improve performance
• Ability to collaborate effectively with marketing, design, engineering, and analytics teams
• Sharp UX instincts and a product quality mindset
• Experience in fintech, crypto, or other competitive consumer technology sectors is a strong plus

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will review your profile and conduct an initial screening to understand your background and fit for the role. If there's a strong match, we will submit your application to our client and support you through their interview process. Please do not contact the employer directly—all coordination will be handled by our recruiting team.

Pay

Compensation details will be discussed during the screening process and are dependent on experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome candidates from all backgrounds and do not discriminate on the basis of race, gender, age, religion, identity, or disability status.