Director, Earned and Owned Strategy

About This Opportunity

Our talent team is representing a confidential digital marketing organization seeking a Director of Earned and Owned Strategy. This remote individual contributor role will lead enterprise-level organic growth initiatives across a portfolio of brands, with a strong focus on local strategy and multi-location businesses. You'll oversee integrated programs spanning SEO, content marketing, and broader strategic initiatives designed to strengthen discoverability, drive measurable business growth, and evolve client visibility within AI-driven search environments.

Responsibilities

• Act as the executive strategic lead on key accounts, accountable for client success and performance outcomes
• Develop integrated earned strategy plans combining SEO, Local SEO, Content Marketing, AI Search, Lifecycle Marketing, and Digital Experience
• Translate complex business objectives into actionable roadmaps that drive measurable performance
• Oversee strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
• Integrate AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
• Partner with client and internal channel and analytics teams to enhance operational workflows and reporting automation
• Lead cross-functional planning across key content activations
• Provide executive-level oversight of campaign ideation, launch, and measurement
• Identify and capture new organic growth opportunities across search and local search ecosystems
• Support business development through executive-level presentations, thought leadership, and strategic consulting

What We're Looking For

• Minimum 5 years of experience leading Earned and Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role or brand-side organization
• Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
• Working experience with Web Analytics and SEMRush or similar SEO platforms
• Proven success managing large-scale, enterprise search and content transformation initiatives
• Deep understanding of AI Search evolution and organic discoverability trends
• Excellent time and project management skills with the ability to identify, prioritize, and respond to situations rapidly
• Strong cross-functional collaboration skills with the ability to unify teams across channels
• Exceptional presentation and executive communication skills; confident advising senior client leadership

How We Work With You

When you apply through Get A Job.ai, our recruiting team will conduct an initial screening to understand your background and qualifications. We'll then submit qualified candidates to our client for consideration. Please do not contact the client directly—all communication and coordination will flow through our team to ensure a smooth and professional process.

Location and Work Arrangement

This is a remote position available to candidates in most US states (some exclusions apply). The role is not eligible for visa sponsorship.

Equal Employment Opportunity

Get A Job.ai is committed to creating a diverse and inclusive environment. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by law.