Partnerships & UGC Lead

About This Opportunity

We are representing a confidential ecommerce client in their search for a Partnerships & UGC Lead based in India. Our client operates a portfolio of direct-to-consumer brands and is building a creator-led growth engine focused on measurable performance and revenue contribution.

This is a hands-on role owning the complete creator and affiliate lifecycle—from sourcing and outreach through partnership management, content briefing, approval workflows, attribution tracking, and commercial optimization. You'll collaborate with creative, paid media, analytics, and brand teams to identify creators and content that drive profitable growth.

Success is measured by quality of creator acquisition, content performance, revenue generated, and your ability to turn winning creators and content into repeatable growth systems—not vanity metrics like follower counts or number of partnerships signed.

Responsibilities

• Own end-to-end creator and affiliate partnerships across TikTok, Instagram, YouTube, and emerging platforms
• Source, evaluate, outreach, negotiate, onboard, and manage creators focused on conversion and commercial performance
• Build scalable creator pipelines rather than relying on one-off campaigns or inbound opportunities
• Create performance-led creator briefs and manage content review and approval processes
• Negotiate commercials, commissions, licensing, usage rights, and whitelisting arrangements
• Manage affiliate codes, links, UTMs, discount codes, and creator-level attribution
• Test different creators, content formats, commercial models, and partnership structures
• Identify strong hooks, angles, storytelling styles, and creator-content patterns with conversion potential
• Turn creator and campaign data into actionable recommendations for creative and paid media teams
• Build systems, templates, workflows, and playbooks to make partnerships faster and more scalable
• Manage multiple creators, deliverables, and campaigns simultaneously
• Explore AI and automation opportunities to improve sourcing, outreach, briefing, analysis, and optimization

What We're Looking For

Required:

• 4–6+ years in influencer marketing, UGC, creator partnerships, affiliate marketing, or performance creative
• Proven track record building and managing creator partnerships that generated measurable ecommerce or revenue outcomes
• Deep understanding of TikTok, Instagram Reels, YouTube Shorts, UGC formats, and creator-led content
• Experience managing full creator lifecycle: sourcing, evaluating, outreaching, negotiating, onboarding, and ongoing management
• Strong grasp of performance-driven creator content including hooks, angles, CTAs, storytelling, pacing, and creative testing
• Experience with creator commercials, commissions, affiliate structures, licensing, usage rights, and whitelisting
• Hands-on experience with affiliate codes, links, UTMs, discount codes, and creator-level attribution
• Solid understanding of ecommerce metrics: CTR, CVR, CPA, ROAS, revenue contribution, content performance
• Ability to create clear, performance-led creator briefs and manage content review workflows
• Strong organizational and project management skills
• Excellent communication, negotiation, and relationship-building abilities
• Agency experience strongly preferred
• DTC or ecommerce brand experience preferred
• Familiarity with creator platforms (Upfluence, Modash, Grin, Aspire, HypeAuditor, or similar)
• Comfortable working cross-functionally with creative, paid media, analytics, brand, and product teams

Bonus:

• Experience building creator or affiliate programs from scratch
• High-volume creator outreach and scalable acquisition pipeline experience
• Experience with Spark Ads, whitelisting, paid amplification, and performance creative testing
• Experience with celebrity talent, talent managers, or larger brand partnerships
• International creator market experience
• Shopify affiliate program management or similar ecommerce affiliate infrastructure
• Familiarity with WooCommerce, affiliate platforms, creator attribution, and performance reporting systems
• Experience building creator libraries, playbooks, benchmarks, and repeatable operating systems
• AI or automation experience for creator sourcing, outreach, briefing, reporting, or optimization
• Founder-led startup or high-growth ecommerce business experience

How We Work With You

Candidates apply through Get A Job.ai. Our talent team conducts initial screenings and presents qualified candidates to our client. We manage the coordination throughout the interview process, which typically includes conversations with the hiring manager, practical assessments, cross-functional interviews, and final discussions with leadership.

Please apply only through Get A Job.ai—do not contact the client directly. We'll keep you informed at every stage and ensure you have what you need to present your best candidacy.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Get A Job.ai is an equal opportunity recruiter. We welcome candidates from all backgrounds and evaluate based on skills, experience, and potential to contribute.