Product Marketing Lead, Core Banking

About This Opportunity

We are representing a leading UK fintech organization in their search for a Product Marketing Lead to join their Core Banking team. This is a strategic leadership role where you'll shape how millions of customers manage their everyday money through innovative banking products and subscription offerings.

In this role, Product Marketing is treated as a product-market fit discipline rather than traditional go-to-market marketing. You'll work embedded with Product Managers, Designers, and User Researchers to build products that are radically better than what exists in the market today.

This position is based in London with hybrid working flexibility.

Responsibilities

As a player/coach leader, you'll guide strategy for a collective of approximately 150 people while leading a small team of product marketers and driving critical individual projects. Your work will strengthen product-market fit across core banking products and guide experimental initiatives in new verticals.

• Partner with Research teams to define target customer segments, understand their needs, and analyze how the market currently serves them
• Translate customer insights into punchy product strategies that identify how to meet needs better than competitors
• Collaborate with Product Management to shape and deliver product roadmaps that strengthen market position
• Position products clearly so customers immediately understand why the proposition is superior to traditional banking alternatives
• Determine go-to-market timing and launch mechanics, balancing business needs with customer resonance
• Equip Marketing teams with everything needed to market products disruptively
• Elevate the Product Marketing discipline by setting quality standards, driving pace, and introducing new tools and best practices

What We're Looking For

Strong Product Marketing leaders come from diverse backgrounds. You don't necessarily need to be in a Product Marketing role currently, but you should recognize yourself in the following:

• Deeply curious about how the world works, with ability to look beyond your immediate business to understand people, competitors, and market categories
• Experienced player/coach with proven track record of leading teams while contributing individually on key strategic projects
• Opinionated about what makes products great, using data, insight, and product taste to shape roadmaps for products people love
• Comfortable working in technical environments and partnering daily with Product Managers, Designers, Engineers, and User Researchers
• Ambitious with desire to build things that change the world
• Skilled at setting strategy and building consensus around complex, abstract questions
• Confident rallying cross-functional teams around your strategic recommendations

Don't meet every requirement? We encourage applications from candidates who are passionate about this role and eager to learn, even if you don't tick every box. Research shows that women and people of color are less likely to apply unless they meet 100% of qualifications, and we're committed to building a diverse team.

How We Work With You

When you apply through Get A Job.ai, our talent team will carefully review your background against our client's requirements. We'll conduct an initial screening conversation to understand your experience and career goals.

For candidates we advance, we coordinate the full interview process with our client, which typically includes:

• Introduction call with the hiring team (30 minutes)
• Initial conversation with the hiring manager (30 minutes)
• Case study review discussion (45 minutes)
• Product collaboration and behavioral interview (45 minutes)

The entire process typically takes 4-5 weeks, with flexibility for your schedule. Please do not contact our client directly—all communication should go through Get A Job.ai to ensure your candidacy is properly represented.

Pay

Pay via Get A Job.ai: £93,500 - £123,500, plus performance-based incentive awards and comprehensive benefits including £1,000 annual learning budget, flexible working hours, work-from-home equipment, and more.

Equal Opportunity

Get A Job.ai is committed to equal employment opportunity. We evaluate all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other protected characteristic.