Promo Features Marketing & Commercialisation Lead

About This Opportunity

We are representing a confidential iGaming organization in their search for a Promo Features Marketing & Commercialisation Lead. Our client operates in the online casino space across Europe and has developed a sophisticated suite of promotional tools that drive player engagement and operator revenue. This role sits at the intersection of product marketing, commercial strategy, and go-to-market execution, owning how complex promotional features are positioned, packaged, and sold to B2B clients.

You will lead the commercialisation strategy for multiple promotional products throughout their lifecycle, working cross-functionally with Product, Sales, and Marketing teams to develop positioning that operators immediately understand and value. This is a strategic role for someone who can transform technical product capabilities into compelling commercial narratives.

Responsibilities

• Own end-to-end commercialisation and marketing strategy for promotional products across their full lifecycle
• Develop positioning, messaging, and value propositions that translate technical features into clear commercial benefits for B2B clients
• Define target audiences, use cases, and competitive positioning for new and existing promotional tools
• Build and execute go-to-market strategies ensuring successful launches for new features and product updates
• Collaborate with Product, Sales, Account Management, and Marketing teams to deliver coordinated product launches
• Create sales enablement materials including presentations, one-pagers, videos, operator guides, and campaign toolkits
• Equip commercial teams with resources and messaging to confidently promote and sell promotional features
• Plan and deliver integrated B2B marketing campaigns across website, PR, social media, and launch communications
• Partner with designers, content creators, and stakeholders to develop engaging marketing assets
• Monitor product launch performance, feature adoption, and campaign effectiveness using commercial insights
• Continuously optimize positioning, messaging, launch strategies, and materials to maximize commercial success
• Act as marketing owner for promotional features, driving continuous improvement and commercial relevance

What We're Looking For

Essential Requirements:

• Extensive experience in Product Marketing, Product Commercialisation, or Go-to-Market Strategies
• Previous experience within the online casino or iGaming industry
• Strong understanding of B2B product marketing and commercial strategy
• Proven track record launching complex products or features to market
• Excellent storytelling, positioning, and messaging skills
• Experience creating sales enablement materials and commercial marketing assets
• Strong stakeholder management skills with ability to influence cross-functional teams
• Excellent written and spoken English

Preferred Qualifications:

• Experience marketing casino promotional tools, engagement products, or gamification features
• Experience working closely with Product Owners or Product Managers
• Knowledge of player engagement mechanics within online casino products
• Experience analyzing campaign performance and commercial adoption metrics

How We Work With You

Our talent team at Get A Job.ai manages the full recruitment process on behalf of our client. When you apply through our platform, a dedicated recruiter will screen your application and conduct an initial conversation to understand your background and objectives. Qualified candidates are then submitted directly to our client for consideration. The client's process includes an HR interview, hiring manager interview, and final interview round.

Important: Please apply exclusively through Get A Job.ai. Do not attempt to contact the client organization directly, as all applications must come through our official channel to be considered.

Pay

Compensation details will be discussed during the screening process with our recruitment team.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We evaluate all candidates based on qualifications and merit, and we encourage applications from professionals of all backgrounds.