Senior Product Marketing Manager (PMM)

About This Opportunity

We are representing a confidential SaaS organization in Brazil that is experiencing significant growth in the food service technology sector. Our talent team is seeking a Senior Product Marketing Manager to join their Product team and drive go-to-market strategies for a rapidly scaling platform.

Responsibilities

• Define and lead go-to-market strategies for product launches, updates, and significant enhancements
• Create clear communication plans aligned to different customer profiles, channels, and journey stages
• Design communication and engagement strategies that drive feature adoption and identify upsell and cross-sell opportunities
• Serve as the bridge between Product and other departments (Customer Success, Sales, Marketing, Support), ensuring consistent communication of features and incidents
• Collaborate with Product Managers on initiative prioritization, bringing insights from market analysis, competitive research, and customer needs
• Structure and optimize processes, workflows, and customer communication channels (email, WhatsApp, in-app notifications, help center, etc.)
• Define and track KPIs and success metrics for launches, communications, and departmental performance
• Ensure product communication reflects brand positioning, delivery value, and differentiation strategy
• Support the product team in creating materials for training, internal alignment, and roadmap presentations
• Conduct research and gather customer feedback to refine messaging and improve the communication journey across touchpoints
• Analyze market trends, competition, and user needs to inform positioning and strategies
• Support partner communication initiatives and strengthen those relationships
• Actively contribute to building and evolving Product Marketing processes within the Product organization
• Demonstrate creativity and collaboration while adapting to a dynamic, fast-growth environment

What We're Looking For

Required qualifications:

• 4+ years of experience in Product Marketing or similar functions, with focus on go-to-market strategies and product communication
• Complete higher education degree in related fields
• Experience at technology companies, preferably with B2B SaaS products
• Strong writing and communication skills, with ability to transform technical concepts into clear, attractive, value-oriented customer messages
• Ability to structure and improve communication processes focused on experience and engagement
• Familiarity with communication channels and tools (email, WhatsApp, in-app notifications, CRMs, automation platforms)
• Experience defining and tracking product marketing metrics and KPIs for feature adoption
• Analytical capacity to generate insights from usage data, interviews, research, and benchmarks
• Experience in early-stage environments or lean teams, with ownership in defining and executing processes
• Strategic profile, autonomous, with strong execution and cross-functional collaboration abilities
• Availability for occasional office visits (frequency to be determined)
• Portuguese fluency required for this Brazil-based role

Preferred qualifications:

• Experience building Product Marketing teams or departments from the ground up
• Familiarity with communication and automation tools such as HubSpot and Zapier
• Experience with customer research methodologies (NPS, CSAT) and practical application of learnings in communication and product
• Knowledge of product metrics and usage behavior (activation, adoption, churn, engagement)
• Familiarity with usage analysis tools (Google Analytics, Pendo, Amplitude, or similar)
• Working knowledge of presentation and visual materials design (Figma, Canva, PowerPoint)

How We Work With You

When you apply through Get A Job.ai, one of our experienced recruiters will screen your qualifications and experience. If there's a strong match, we will submit your profile to our client for consideration. Please apply exclusively through our platform—do not contact the client directly, as we are managing this search on their behalf.

Pay

Compensation details will be discussed during the screening process and are dependent on experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and work to ensure fair consideration throughout our process.