- Company: Homeaglow
- Location: US
- Full Time
- US
- Apply on company site
Homeaglow at a glance
homeaglow.comRegistered healthcare provider organization (In Home Supportive Care) — via CMS NPPES
Homeaglow (homeaglow.com). Public detail beyond the domain is limited in the provided data.
Join Homeaglow as Director of Performance Marketing, a full-time role based in the US where you'll lead growth through data-driven acquisition strategy and team leadership. Own the paid marketing engine, manage substantial media budgets, and drive measurable results for a scaling company.
What This Role Involves
As Director of Performance Marketing at Homeaglow, you're the strategic leader accountable for the paid acquisition function. You'll set the vision and roadmap for customer acquisition channels, oversee significant marketing investments, and ensure every dollar drives growth. This role combines strategic leadership with hands-on accountability—you're responsible both for team performance and for direct contribution to revenue impact.
What You'll Do
- Develop and execute paid acquisition strategy across channels (search, social, display, video, partnerships)
- Lead, mentor, and grow a high-performing performance marketing team
- Manage multi-million-dollar media budgets with discipline and ROI focus
- Build analytics frameworks to measure, optimize, and scale profitable campaigns
- Collaborate with product, creative, and analytics teams to refine messaging and targeting
- Report on acquisition metrics, unit economics, and recommend strategy adjustments to leadership
Skills & Qualifications
- 5+ years of performance marketing experience, with 2+ years in a leadership role
- Proven track record scaling paid acquisition channels profitably
- Deep expertise in platform advertising (Google Ads, Meta, LinkedIn, or equivalent)
- Strong analytical mindset; proficiency with analytics tools and SQL preferred
- Experience leading and developing high-performing marketing teams
- Results-oriented, data-driven decision maker who thrives on accountability
About the Company
Homeaglow is building the future of home services. We connect customers with trusted service professionals and deliver exceptional experiences at scale. Our team is driven by a mission to simplify and improve how people maintain and care for their homes.
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Working in US
The role is listed for the United States—a federal republic of 50 states plus Washington, D.C., primarily in North America, with the contiguous states between Canada and Mexico.
🇺🇸 Relocation safety for US: Exercise Normal Caution — via Warnely, CC BY 4.0
National unemployment rate in US: 4.2% — via World Bank
Private-sector wage growth (year over year): 3.3% — via FRED
National quits rate: 1.9% — via FRED (BLS JOLTS)
Weekly initial unemployment claims: 208,000 — via FRED
GDP per capita in US: $90,027 — via World Bank
Consumer price inflation in US: 2.9% (annual) — via World Bank
Real GDP growth in US: 2.2% (annual) — via World Bank
Average hours worked per year in US: 1,800 — via OECD
About this role & career path
Directors of Performance Marketing usually advance from paid media or growth manager roles after leading multi-channel spend and teams. Next steps often include VP Growth or CMO tracks in consumer or marketplace businesses.
Build the skills for this role
Prioritize measurable paid-media skills and free credentials:
Free & low-cost learning resources
Expect scenarios on ROAS/CAC tradeoffs, budget allocation under uncertainty, creative testing frameworks, and how you scale spend without quality decay. Bring channel case studies with clear baselines and lift.
Strong fit if you have led multi-channel paid acquisition at scale and can own P&L-style performance outcomes for a U.S.-listed Director role at Homeaglow.
Job details above are provided by the employer/source. The sections on this page are compiled from public data sources with AI assistance.
Accommodations: if you need a workplace accommodation to apply for or perform this job, see ADA.gov or EEOC.gov for guidance on your rights and how to request one.
Listing facts
- Role Director of Performance Marketing
- Employer Homeaglow
- Location US
- Type Full Time
- Posted July 1, 2026
- Apply by 2026-08-09
- Country context US
- Overview Full original description on this page (299 words; rewritten for clarity, not a teaser paste)
Facts above come from this job record on Get A Job.AI — not copied from third-party review sites.
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