Ground every answer in facts on this page and the original listing. We never invent Glassdoor-style reviews or salaries that are not in our data.
Expect scenarios on ROAS/CAC tradeoffs, budget allocation under uncertainty, creative testing frameworks, and how you scale spend without quality decay. Bring channel case studies with clear baselines and lift.
Strong fit if you have led multi-channel paid acquisition at scale and can own P&L-style performance outcomes for a U.S.-listed Director role at Homeaglow.
As Director of Performance Marketing at Homeaglow, you set paid-growth strategy: media mix, budgets, and ROI targets. Typical focus includes channel ownership (search, social, affiliates), creative testing, attribution, and partnering with product, brand, and finance on CAC and LTV.
Prioritize measurable paid-media skills and free credentials:
The listing flags remote as no (0); treat location as United States unless Homeaglow states otherwise.
Google Skillshop Ads & Analytics and HubSpot Academy marketing certs are both free and map well to paid/performance work.
Strategy and accountability for performance channels—budget, testing, attribution, and cross-functional alignment—not pure brand creative.
Website: homeaglow.com
Public cache only — not an employee review.
Join Homeaglow as Director of Performance Marketing, a full-time role based in the US where you'll lead growth through data-driven acquisition strategy and team leadership. Own the paid marketing engine, manage substantial media budgets, and drive measurable results for a scaling company. What This Role Involves As Director of Performance Marketing at Homeaglow, you're the strategic leader accountable for the paid acquisition function. You'll set the vision and roadmap for customer acquisition channels, oversee significant marketing investments, and ensure every dollar drives growth. This role combines strategic leadership with hands-on accountability—you're responsible both for team performance and for direct contribution to revenue impact. What You'll Do Develop and execute paid acquisition strategy across channels (search, social, display, video, partnerships) Lead, mentor, and grow a high-performing performance marketing team Manage multi-million-dollar media budgets with discipline and ROI focus Build analytics frameworks to measure, optimize, and scale profitable campaigns Collaborate with product, creative, and analytics teams to refine messaging and targeting Report on acquisition metrics, unit economics, and recommend strategy adjustments to leadership Skills & Qualifications 5+ years of performance marketing experience, with 2+ years in a leadership role Proven track record scaling paid acquisition channels profitably Deep expertise in platform advertising (Google Ads, Meta, LinkedIn, or equivalent) Strong analytical mindset; proficiency with analytics tools and SQL preferred Experience leading and developing high-performing marketing teams Results-oriented, data-driven decision maker who thrives on accountability About the Company Homeaglow is building the future of home services. We connect customers with trusted service professionals and deliver exceptional experiences at scale. Our team is driven by a mission to simplify and improve how people maintain and care for their homes. Applying for This Role To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
Generated for personal interview prep · 2026-07-16 UTC · getajob.ai