VP, Global Brand Marketing

Timex Group, a heritage watchmaker headquartered in the United States, is hiring a VP of Global Brand Marketing to lead the company's brand strategy, positioning, and growth initiatives worldwide. This is a full-time leadership role reporting to senior executive leadership.

About the Role

As Vice President of Global Brand Marketing, you will own the company's brand architecture, market positioning, and integrated marketing strategy across all geographies and consumer segments. You will lead cross-functional teams in developing and executing campaigns that strengthen brand equity, drive market share, and support revenue growth. This role requires strategic vision, deep marketing expertise, and the ability to amplify a storied American brand in an increasingly competitive global market.

Core Duties

• Develop and execute global brand strategy that differentiates Timex in the watch and accessories market
• Oversee brand positioning, messaging, and creative direction across digital, retail, and consumer touchpoints
• Lead market research, competitive analysis, and consumer insights to inform strategic decisions
• Manage cross-functional collaboration with product, sales, supply chain, and executive teams
• Direct brand marketing team performance, hiring, and professional development
• Establish KPIs, track campaign performance, and optimize marketing spend for ROI
• Represent the brand in leadership settings and partner with external agencies as needed

Qualifications

• 12+ years in marketing leadership, with 5+ years in a VP or equivalent executive marketing role
• Proven success building or revitalizing global consumer brands
• Strong background in digital marketing, e-commerce, and omnichannel strategy
• Experience in watches, luxury goods, or consumer packaged goods preferred
• Demonstrated ability to lead, mentor, and scale marketing teams
• Excellent strategic thinking, analytical, and executive communication skills
• Bachelor's degree in marketing, business, or related field

Working at Timex Group

Timex Group has spent nearly 170 years redefining what's possible in watchmaking. Since 1854, we've blended industrial American innovation with timeless design to build watches that are both accessible and exceptional. Today, we continue that mission—creating products and brand experiences that resonate with diverse audiences globally. You'll work in a culture that values craftsmanship, forward thinking, and the courage to challenge convention.

Applying for This Role

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