Senior Online Marketing Manager – Fokus Media und Performance (m/w/d)

About This Opportunity

Our talent team is representing a confidential digital agency in Dresden that delivers integrated marketing campaigns for prominent clients across multiple industries. We are seeking a Senior Online Marketing Manager with deep expertise in media planning and performance marketing to join their growing team.

This role offers a hybrid working model with up to three days per week remote, flexible scheduling to support work-life balance, and the opportunity to lead high-impact campaigns across digital and traditional media channels.

Responsibilities

• Plan, build, and optimize digital campaigns across Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube), Meta Ads, and additional platforms including LinkedIn, Microsoft Ads, or TikTok depending on client budgets
• Own tracking implementation and conversion measurement; build actionable reporting that translates data into strategic recommendations rather than presentation decks
• Manage media budgets across channels, monitor pacing and forecasting, and provide clear justification for budget allocation decisions
• Serve as strategic advisor to clients during annual planning, budget discussions, and campaign optimization—acting as a trusted partner when performance deviates from expectations
• Develop cross-media planning strategies that extend beyond digital to include out-of-home, print, audio, and video—determining which channels support campaign objectives
• Negotiate with media vendors and publishing houses, evaluating proposals and securing favorable terms
• Provide technical leadership within the team, making performance marketing concepts accessible to strategy, creative, and account teams

What We're Looking For

• Several years of hands-on experience managing digital campaigns, with independent proficiency in Google Ads and Meta Ads—from account setup through bid strategy optimization and troubleshooting
• Strong working knowledge of GA4 and Google Tag Manager as operational tools; ability to audit tracking implementations, isolate errors, and communicate effectively with developers
• Proven track record managing media budgets with clear rationale for allocation decisions
• Cross-channel thinking: experience contributing to media plans that integrate digital and traditional channels, with understanding of reach dynamics across media types
• Advanced Excel skills including pivot tables; comfort working with analytics and reporting platforms
• Ability to lead client meetings independently and explain complex concepts clearly
• Fluent German (negotiation level) and professional working proficiency in English
• Degree in Marketing, Business Administration, Communications, or Media Management—or equivalent practical experience that demonstrates the same competencies

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team conducts initial screenings to understand your background and ensure alignment with the role requirements. We then submit qualified candidates to our client for their review and interview process. Please do not attempt to contact the employer directly—all communication flows through our team to ensure a professional, coordinated experience.

Pay

Compensation details will be discussed during the screening process based on your experience level and qualifications.

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