Senior Lifecycle Marketing Manager

G2, the world's largest software marketplace, is hiring a Senior Lifecycle Marketing Manager for our US team. In this full-time role, you'll design and execute customer lifecycle strategies that drive activation, engagement, retention, and expansion—directly impacting G2's growth and customer success.

What This Role Involves

You'll own the complete customer journey from onboarding through long-term retention and upsell. This is a strategic position that combines data analysis, campaign management, and cross-functional leadership. You'll identify growth opportunities within our customer base, translate them into actionable marketing programs, and measure success against clear business outcomes.

Core Duties

• Design and launch lifecycle marketing campaigns across email, in-app messaging, and digital channels
• Build customer segmentation strategies and create targeted experiences for different user cohorts
• Develop retention and expansion programs that increase customer lifetime value
• Analyze customer behavior data to uncover trends, barriers, and engagement opportunities
• Partner with product, sales, and customer success teams to align marketing with business objectives
• Own marketing automation platform setup, implementation, and optimization
• Report on key metrics—engagement rates, retention, churn reduction—and recommend strategic adjustments
• Lead and develop junior marketing team members

Qualifications

• 5+ years in lifecycle marketing, customer marketing, retention marketing, or related roles
• Hands-on experience with marketing automation tools and customer data platforms
• Strong analytical mindset with proven ability to extract insights from data and act on them
• Track record managing multi-channel marketing campaigns end-to-end
• Excellent collaboration and communication skills across product, engineering, sales, and operations
• Bachelor's degree in Marketing, Business, Communications, or related field
• Demonstrated success improving customer engagement, retention rates, or lifetime value metrics

Working at G2

At G2, you'll join the team building the internet's most influential software marketplace. We connect millions of users with the tools they need to succeed. Our culture values impact, collaboration, and continuous growth—and we invest in helping our team members develop and advance their careers while making measurable contributions to the business.

Apply Today

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