Product Marketing Manager, Prediction Markets

Product Marketing Manager, Prediction Markets - Coinbase - Anywhere in the World

Position Summary

At Coinbase, we are seeking a Product Marketing Manager to join our Consumer & Business team and drive growth in our prediction markets product. This role will involve immersing yourself in the prediction markets ecosystem, developing and executing marketing strategies, and leading go-to-market efforts for key launches.

Core Duties

• Owning the voice of the customer by understanding which segments of users are trading different types of prediction markets across sports, politics/economics, culture, and more.
• Developing growth strategies and tactics for ongoing news and big events (e.g., sports tournaments, elections) using channels like social media, email/push notifications, influencers, paid ads, events, and incentives.
• Leading the go-to-market strategy for product and feature launches such as parlays, from planning through execution.
• Measuring and reporting on the performance of product marketing initiatives to ensure continuous improvement and optimization.

What You Bring

• A deep understanding of prediction markets and their applications in various sectors.
• Experience in developing and executing comprehensive marketing strategies for high-impact products.
• Strong analytical skills with the ability to measure and report on campaign performance effectively.
• Excellent communication and collaboration skills, able to work cross-functionally with product, engineering, and sales teams.

About Coinbase

Coinbase is a remote-first company that values innovation, integrity, and the freedom to push past perceived limits. Our mission is to increase economic freedom through cryptocurrency. We believe in building the future of finance and are committed to creating an inclusive environment where everyone can thrive.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.