Product Marketing Manager — GTM Execution Support | Binance | UAE, Abu Dhabi
Position Summary
Binance is seeking a highly organized and proactive Product Marketing Manager to support Global Go-to-Market (GTM) execution for new product and feature launches. This role is ideal for individuals passionate about Binance, cryptocurrency, Web3, and financial products, with a keen understanding of social media trends, internet culture, and younger user behavior across both English- and Chinese-language platforms.
Core Duties
Support GTM execution for new product and feature launches
Analyze market trends and competitor activities to inform marketing strategies
Create compelling marketing materials such as press releases, blog posts, and social media content
Collaborate with cross-functional teams including product management, sales, and design to ensure cohesive messaging and execution
Monitor and report on campaign performance metrics to optimize future efforts
What You Bring
Proven experience in product marketing or related field
A deep understanding of cryptocurrency, Web3, and financial products
Strong analytical skills with the ability to interpret market trends and data
Excellent written and verbal communication skills
Familiarity with social media platforms and internet culture
Bilingual in English and Chinese is a plus
About the Company
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, Binance offers a range of digital-asset products including trading, finance, education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem that advances the freedom of money and improves financial access for people worldwide.
How to Apply
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Working in UAE
The United Arab Emirates (UAE), also known simply as the Emirates, is a country in West Asia, situated at the eastern end of the Arabian Peninsula. It is a federal semi-constitutional monarchy made up of seven emirates, with Abu Dhabi serving as its national capital. The UAE borders Oman to the east and northeast, and Saudi Arabia to the south and southwest. It shares maritime borders with Saudi Arabia, Qatar, and Iran in the Persian Gulf, and with Oman in the Gulf of Oman. In 2024, the UAE had an estimated population of over 11 million. Dubai is the country's largest city. Islam is the state
🇦🇪 Relocation safety for United Arab Emirates: Exercise Normal Caution — via Warnely, CC BY 4.0
National unemployment rate in United Arab Emirates: 2.2% — via World Bank
Consumer price inflation in United Arab Emirates: 1.3% (annual) — via World Bank
Real GDP growth in United Arab Emirates: 4.0% (annual) — via World Bank
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