Marketing Manager, Specialty Markets

About This Opportunity

We are representing a confidential medical imaging organization seeking a Marketing Manager for Specialty Markets. This is a strategic role focused on developing and executing marketing programs across specialized healthcare segments including Point of Care, Veterinary, Urology, and emerging target markets. You'll drive commercial strategies, product launches, and go-to-market initiatives to achieve revenue and market share objectives.

This position is open to candidates located anywhere in the United States with access to major airports, as extensive travel is required.

Responsibilities

• Develop and execute strategic marketing plans for specialty market segments to achieve revenue and market share targets
• Lead product launch planning including positioning, pricing, naming, promotional strategy, and messaging
• Research market landscape, competition, customer needs, and identify new market opportunities across specialty segments
• Define and refine product positioning and messaging based on market dynamics and customer pain points
• Create marketing materials and support sales and clinical training initiatives
• Monitor competitive landscape and analyze strengths/weaknesses to inform strategy
• Serve as brand evangelist and key spokesperson for assigned product portfolio
• Plan and execute comprehensive marketing campaigns including digital, social media, and promotional activities
• Identify, plan, and lead strategy for key tradeshows and events targeting specialty markets
• Manage marketing budget and track all related expenses
• Collaborate across functions including Product Management, Regulatory, Corporate Accounts, and Executive Leadership

What We're Looking For

Required Qualifications:

• Bachelor's degree in engineering or science
• 10+ years of healthcare product marketing experience, preferably in medical imaging
• Proven track record in market research, marketing plan design, and implementation with focus on market share growth
• Experience with social media platforms including YouTube, Facebook, LinkedIn, and X
• Background in market and product segmentation within a globally focused healthcare company
• Strong understanding of healthcare industry policies and competitive dynamics
• Exceptional communication skills—able to engage engineers, technical staff, doctors, clinicians, and healthcare professionals
• Excellent presentation skills and ability to conduct clinical and product training
• Budget, expense, and resource management experience
• Valid driver's license with satisfactory driving record
• Willingness to travel internationally, overnight, and on weekends
• Authorization to work in the United States

Preferred:

• MBA degree
• Familiarity with clinical and economic outcome data, reimbursement, and managed care policies

Technical Skills:

• Proficiency with Excel, Word, PowerPoint, Outlook, Publisher, and web browsers
• Comfortable with technology and laptop-based presentations

Physical Requirements:

• Ability to lift/move up to 25 pounds regularly, up to 50 pounds frequently, and occasionally over 100 pounds
• Push/pull weights over 100 pounds when setting up trade shows and maneuvering equipment
• Stand for extended periods (6-8 hours) for multiple consecutive days
• Sit/drive for long periods during travel

How We Work With You

Get A Job.ai serves as the exclusive recruiting partner for this confidential client. When you apply through our platform at getajob.ai, our talent team will review your qualifications and conduct an initial screening. Strong candidates will then be submitted directly to our client for consideration.

Please apply only through Get A Job.ai—do not attempt to contact the client directly, as we manage all candidate communications throughout the hiring process.

Pay

Compensation details will be discussed with qualified candidates during the screening process.

Equal Employment Opportunity: Get A Job.ai is committed to diversity and inclusion. We welcome applicants from all backgrounds and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.