Field Marketing Financial Services Senior Manager

Field Marketing Financial Services Senior Manager at Cognizant in Concord, Merrimack County.

This full‑time, on‑site role focuses on designing and executing marketing programs that support the company’s financial‑services business units across the Northeast.

About the Role

As a senior manager, you will partner with sales, product, and regional teams to create targeted field campaigns that generate awareness, nurture leads, and contribute to pipeline growth. Your work will help translate corporate messaging into localized activities that resonate with financial‑services professionals.

What You'll Do

• Develop and implement field marketing plans aligned with corporate objectives for banking, insurance, and wealth management audiences.
• Oversee the logistics of events, seminars, webinars, and client‑facing activations, ensuring seamless execution from concept to post‑event analysis.
• Collaborate with regional sales leaders to identify target accounts and tailor outreach strategies that drive engagement.
• Manage vendor relationships, negotiate contracts, and monitor budgets to deliver cost‑effective programs.
• Track key performance indicators, analyze results, and provide actionable insights to optimize future initiatives.
• Maintain compliance with industry regulations and internal governance standards for all marketing materials.

What We're Looking For

• Proven experience leading field marketing efforts within the financial services sector.
• Strong project‑management abilities, with a track record of delivering multi‑touch campaigns on schedule and within budget.
• Excellent interpersonal and communication skills, capable of influencing cross‑functional stakeholders.
• Familiarity with marketing automation tools, CRM platforms, and analytics dashboards.
• Ability to travel within the Northeast region as needed to support events and client meetings.
• Bachelor’s degree in marketing, business, or a related field; advanced degree or certifications are a plus.

About Cognizant

Cognizant is a global technology services firm united by a purpose to make a meaningful impact for clients and communities of experts collaborate to deliver excellence, drive measurable outcomes, and foster continuous learning. Innovation and forward‑thinking are woven into everyday work, enabling the company to help clients navigate complex digital transformations.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.