Director, EMEA Field Marketing

Responsibilities

We are representing a confidential cloud infrastructure organization in their search for a Director, EMEA Field Marketing based in London. In this role, you will own the customer engagement and pipeline-generation strategy across EMEA, establishing our client as a recognized and trusted brand in the region.

You will lead and grow a team of regional marketing managers, partnering closely with sales leadership to align marketing investments around go-to-market strategy supporting customer acquisition and expansion across enterprise and AI-native accounts.

Regional Strategy & Pipeline Ownership

• Own the EMEA customer engagement and pipeline-generation strategy end to end, carrying accountability for sourced and influenced pipeline targets by segment, country, and priority account
• Align marketing investment and team resourcing to the regional go-to-market strategy, ensuring plans reflect where sales is prioritizing acquisition and expansion
• Balance investment between near-term pipeline generation and brand-building work required to establish market presence in EMEA
• Set the channel mix across ABM, field programs, third-party conferences, executive engagement, and partner-led motions based on ROI analysis and attribution data
• Build distinct motions for acquisition and expansion: net-new account penetration and deeper multi-workload engagement within existing customers
• Manage a multi-million dollar regional budget with explicit ROI rationale

Brand Presence & Market Development

• Own overall brand presence in EMEA, partnering with brand, communications, and product marketing teams to build awareness, credibility, and consideration
• Adapt the global brand narrative for regional realities: data sovereignty and residency, EU regulatory context, local infrastructure footprint, language and cultural nuance
• Land regional proof points including customer stories, local infrastructure milestones, and partner wins

Sales Partnership & Account-Based Marketing

• Serve as the senior marketing partner to EMEA sales leadership in pipeline reviews, account planning, and forecast discussions
• Direct high-touch ABM against priority AI-native and enterprise accounts, partnering with sales to define coverage, nomination criteria, and progression goals
• Drive disciplined lead and opportunity handoff with sales teams, with agreed SLAs and shared quality definitions
• Build expansion programs that deepen engagement in existing accounts and surface new workloads, teams, and buying centers

Market Presence & Executive Engagement

• Expand market presence across the EMEA cloud infrastructure market, selecting third-party conferences, field programs, and technical moments where the organization should participate
• Partner with executive marketing to connect regional CXO and VP engagement to opportunity progression in named accounts
• Work with partner marketing to activate partner-led motions in-region, including regional systems integrators, resellers, and cloud ecosystem partners
• Provide clear regional input into global campaigns and launches so they land effectively with EMEA audiences
• Partner with developer marketing to grow developer advocacy and engagement within EMEA communities

Data-Driven Optimization & Scalable Systems

• Manage KPIs including account and contact coverage, engagement, meetings, sourced and influenced pipeline, conversion rates and stage progression in Salesforce and marketing automation platforms
• Establish testing and optimization frameworks across messaging, audience, channel, and offer
• Build repeatable systems that make regional growth predictable through program briefs, business cases, target selection, and playbooks
• Partner with marketing operations and revenue operations on attribution, lead scoring, and reporting
• Work within EMEA data privacy and consent requirements (GDPR and local equivalents)

Team Leadership

• Lead, coach, and develop a team of regional marketing managers, hiring to plan as the EMEA team scales
• Build a team of pipeline-focused field marketers who understand the full customer journey, the sales process, and their own revenue impact
• Set clear ownership boundaries and escalation paths across events, brand, partner marketing, and demand generation teams
• Represent EMEA performance and plans in global marketing forums

What We're Looking For

• Experienced regional marketing leader: 10+ years in B2B marketing at high-growth technology or enterprise companies, with direct pipeline accountability across field marketing, demand generation, or ABM supporting EMEA
• People leader: 4+ years leading regional or field marketing teams with pipeline accountability, including hiring and developing marketers across a distributed, multi-country geography
• Brand builder in-region: Track record establishing or scaling a brand in EMEA for a company earlier in its regional journey, building awareness and credibility from a low base
• EMEA market fluency: Deep understanding of the region's diversity including buying behavior, language and cultural differences, data sovereignty and regulatory considerations, and the partner and ecosystem landscape
• Sales-aligned operator: Proven experience partnering directly with executive sales leadership to shape regional go-to-market plans and allocate marketing investment against territory and account priorities
• Account- and deal-centric: Strong grasp of complex, multi-stakeholder enterprise personas and how ABM, executive engagement, and field programs influence acquisition, expansion, and close rates
• Data and analytics depth: Advanced proficiency with pipeline attribution, conversion analysis, and ROI optimization using Salesforce, Tableau, ABM platforms, and BI tooling
• Program range: Demonstrated ability to build across the full regional mix including ABM, third-party conferences, field programs, executive experiences, brand and community moments, and partner co-marketing
• AI-curious: Genuinely interested in AI infrastructure and how AI-native and enterprise customers build and scale workloads, with the ability to ramp quickly on cloud platforms and market to CTOs, CIOs, VPs of Engineering, and AI/ML leadership
• Willingness to travel across the region as programs require

How We Work with You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and assess fit for this role. If we move forward together, we will submit your profile to our client for their consideration. We ask that you do not contact the client directly during this process, as all communication and coordination will be managed through our recruiting team to ensure the best experience for everyone involved.

Pay

Compensation details will be discussed with qualified candidates during the screening process.

Equal Opportunity

Get A Job.ai is committed to equal employment opportunity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.