Performance Marketing Manager / Meta Ads (m/w/d)

About This Opportunity

Our talent team is representing a confidential fintech organization in the Mannheim area that helps individuals make better financial decisions through independent guidance and education. We're seeking a Performance Marketing Manager specializing in Meta Ads to join their growing team and drive customer acquisition through strategic paid social campaigns.

In this role, you'll own the end-to-end Meta advertising strategy—from campaign planning and budget management to creative development and performance optimization. You'll be responsible for turning data insights into compelling ad creatives that resonate with target audiences across Facebook and Instagram.

Responsibilities

• Plan, build, and manage Meta Ads campaigns (Facebook & Instagram) independently from strategy through execution
• Manage and optimize advertising budgets with clear focus on measurable results (CPL, CTR, ROAS)
• Develop campaign strategies based on audience analysis and market observation
• Create and refine ad creatives—both static and video-based—either independently or in collaboration with the team
• Conduct structured testing of audiences, creatives, messaging, and landing pages following clear testing frameworks
• Perform regular analysis of campaign results and derive concrete optimization measures
• Create clear KPI reports for internal evaluation and strategy development
• Actively contribute to the overall marketing strategy

What We're Looking For

Technical Skills:

• Strong analytical thinking—you recognize patterns in data, draw logical conclusions, and translate metrics into decisions
• Fundamental understanding of digital marketing and social media platforms
• Aptitude for digital tools and systems with ability to learn new software quickly
• Experience with Meta Ads, Google Ads, or comparable platforms is a plus but not required
• Meta Blueprint certification advantageous but not mandatory
• Excellent German language skills (written and spoken)—required

Creative Skills:

• Eye for visual impact and what resonates with audiences
• Ability to formulate advertising messages clearly and appropriately for target groups
• Basic knowledge of design or video tools (Canva, Adobe Express, CapCut) advantageous, or willingness to learn
• Interest in storytelling and understanding why certain content performs

Personal Attributes:

• High self-motivation and initiative
• Quick learner with willingness to absorb and apply new concepts rapidly
• Structured and conscientious work style with precise documentation habits
• Open to feedback and committed to continuous improvement
• Strong team player with proactive communication skills

Prior performance marketing management experience is beneficial but not essential. Our client values who you are as a person and your potential for growth.

What's Offered

• Intensive 6-month onboarding program—comprehensive training rather than trial by fire
• Attractive fixed salary plus performance-based bonus structure
• Work environment with a team that communicates directly and supports each other
• Real development opportunities: strong performers gain increasing budget responsibility and strategic influence
• Flexible full-time or part-time arrangements available
• Meaningful mission helping people make better financial decisions
• Location: Mannheim area

How We Work With You

Apply directly through Get A Job.ai. Our recruiting team will review your application and conduct an initial screening conversation. For qualified candidates, we'll coordinate your introduction to our client. Please note: you should not contact the client organization directly—all communication flows through our team to ensure a professional process.

Pay

Compensation details including base salary and performance bonus structure will be discussed during the screening process based on your experience level.

Get A Job.ai is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all candidates in our recruitment process.