Chief Marketing Officer (CMO) – (m/f/d)

Overview

Our talent team is representing a confidential health and wellness organization in their search for a dynamic Chief Marketing Officer. This is a high-impact leadership role reporting directly to the CEO, where you'll drive marketing transformation across multiple consumer brands in the DACH region and beyond. You'll be responsible for unifying strategy, optimizing performance, and leveraging AI to accelerate growth in a fast-moving digital subscription environment.

Responsibilities

• Lead group-wide marketing strategy across B2C segments, ensuring consistency, differentiation, and measurable growth
• Drive brand clarity and architecture, eliminating overlaps and reinforcing unique value propositions across markets
• Overhaul marketing operations to break down silos, streamline tools and processes, and establish centralized excellence
• Establish a performance culture with robust KPIs, media efficiency tracking, and marketing ROI measurement across all channels
• Own and optimize media strategy including digital, content, CRM, and offline activation
• Deliver a future-ready AI marketing strategy with immediate applications in campaign automation, personalization, and analytics
• Rebuild influencer and social strategy, aligning with performance goals, customer trust, and brand narrative
• Serve as both strategic advisor and hands-on operator, able to pivot quickly in a dynamic market environment

What We're Looking For

• 10+ years of relevant marketing experience, with significant time in leadership roles carrying P&L responsibility
• Proven experience scaling digital business models, ideally with D2C focus (subscription, app, or platform-based)
• Deep understanding of modern performance marketing including search, social, CRM, retention, attribution, funnel optimization, CPO, ROI, and LTV metrics
• Experience in organizational design, complex transformation processes, matrix structures, and international teams
• Entrepreneurial mindset with hands-on approach and strong analytical judgment
• Current understanding of modern marketing tactics from TikTok to UGC to retention mechanics
• Excellent German and English language skills
• Experience in private equity environments, buy-and-build structures, or post-merger integration is a strong plus

How We Work with You

Interested candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screening to understand your background and ensure strong alignment with the role. Qualified candidates are then submitted to our client for consideration. Please do not attempt to contact the hiring organization directly, as all communication is managed through our firm to ensure a structured and confidential process.

Pay

Compensation details will be discussed during the screening process and are competitive for a senior executive role of this scope and impact.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome candidates of all backgrounds and work to ensure an accessible recruitment process. If you require accommodations at any stage, please let us know.