Director of Acquisition Marketing

About This Opportunity

We are representing a confidential ecommerce organization based in Australia that is seeking a Director of Acquisition Marketing. Our client operates across multiple international markets and is focused on sustainable growth through data-driven performance marketing.

This is a remote position based in Australia, reporting to the GM of Growth Marketing. You'll own global acquisition strategy and performance, sitting at the intersection of data, performance, and creativity. This role brings deep performance marketing expertise and rigorous measurement practices to drive sustainable, profitable new customer growth.

Responsibilities

• Own and execute global acquisition strategy across all digital channels, with particular focus on DTC performance
• Review channel, audience, and campaign performance regularly, reallocating budgets to improve acquisition efficiency and commercial returns
• Partner with analytics teams to drive incrementality testing, interpret Marketing Mix Modelling outputs, and apply experimentation learnings to strategy
• Work with creative and local teams to identify high-performing concepts, formats, and messages, then scale winning approaches through structured testing
• Connect brand and biddable media performance using audience and media insights to understand how upper-funnel activity influences downstream acquisition
• Build and maintain the global acquisition roadmap, aligning priorities and dependencies across teams and markets
• Lead and develop the Acquisition Marketing team, providing coaching and raising functional capability
• Evaluate new acquisition opportunities across channels, audiences, and programs to unlock incremental customer value
• Establish scalable systems, reporting frameworks, and operating rhythms for the acquisition function

What We're Looking For

Commercial Focus: You think in profit metrics, not just efficiency metrics. You understand Gross Margin, Contribution Margin, and Customer Lifetime Value as well as CPA and ROAS. You know the difference between a channel that looks efficient and one that's actually driving incremental growth.

Platform Expertise: Deep, hands-on experience across biddable media, particularly Meta and Google. You understand media planning, buying, audience strategy, bidding, and optimization at a tactical level. You can move between strategy and platform execution comfortably.

Measurement & Analytics: Fluent in incrementality testing, experimentation frameworks, and Marketing Mix Modelling. You know how to turn measurement insights into better investment and optimization decisions.

Leadership & Team Building: Proven experience building or growing high-performing acquisition or growth marketing teams. You set a high bar, give direct and kind feedback, and build scalable systems rather than fighting recurring fires.

Cross-Functional Collaboration: Comfortable working across global and local teams, bringing consistency while adapting to market-specific needs. Strong relationship-building skills across Growth, Marketing, Creative, Commercial, Finance, Product, and Data teams.

Creative Performance Partnership: You understand that acquisition creative is performance-critical. You can partner with creative teams to identify what works, build structured testing programs, and use performance insights to improve effectiveness.

Background: Experience across both agency and client-side environments highly valued, particularly where you've brought strong media planning or buying capability into an in-house growth team.

How We Work With You

When you apply through Get A Job.ai, our talent team will review your application and conduct an initial screening conversation. We'll assess your fit for both the technical requirements and the organizational culture our client has built. If there's a strong match, we'll submit your profile to our client for consideration and guide you through their interview process.

Please apply directly through our platform rather than attempting to contact the client independently. This ensures your application receives proper consideration and allows us to advocate effectively on your behalf throughout the process.

Pay

Compensation details will be discussed during the screening process and will be competitive with market rates for senior performance marketing leadership roles in Australia.

Equal Opportunity: Get A Job.ai is committed to inclusive recruiting practices. We encourage applications from candidates of all backgrounds and experiences, even if you don't meet every qualification listed above. Diverse perspectives strengthen teams and drive better outcomes.