Senior Marketing Manager B2B (all genders)

Responsibilities

We are representing a confidential property-sector platform based in Berlin. In this role, you will build and scale a content-to-consent engine that drives B2B partner acquisition across a diverse network of trade professionals and service providers.

You will own the full B2B content strategy—from conception through execution—creating high-value assets such as webinars, industry guides, whitepapers, and interactive formats that generate marketing-qualified leads and foster long-term partnerships.

• Design and manage the content-to-consent funnel, producing business-relevant materials that encourage opt-ins and consent from potential partners
• Develop deep audience insights across varied trade segments—from traditional craft businesses to data-driven service providers—and translate these into tailored content offerings
• Identify and collaborate with industry experts, influencers, and guest speakers to co-create exclusive content that strengthens brand authority
• Prepare structured campaign briefing kits (copy frameworks, key messages, triggers) for email and performance marketing colleagues to ensure seamless execution
• Monitor funnel performance continuously, tracking content-to-conversion metrics (CPL, consent rates) and optimizing formats in close collaboration with your team lead

What We're Looking For

• Several years of experience in B2B, inbound, or content marketing with a focus on lead generation—ideally within a platform or marketplace environment
• Deep understanding of B2B funnel mechanics (MQL, SQL, CPL) and GDPR-compliant consent processes
• Strong audience empathy and the ability to quickly understand diverse business contexts, delivering content with genuine business relevance
• Proven creative expertise in developing compelling content assets and managing relationships with industry experts and guest contributors
• Strategic thinking combined with hands-on execution and a disciplined, independent working style
• Excellent communication skills and fluency in German; a good sense of humor is a plus

How We Work With You

Candidates apply directly through Get A Job.ai. Our recruiting team will conduct an initial screen to understand your background and confirm mutual fit. We then submit qualified profiles to our client for consideration. Please do not contact the employer directly—all communication flows through our talent team to ensure a smooth, confidential process.

Pay

Pay details will be discussed during the screening process and are competitive within the Berlin market for senior B2B marketing roles.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work to ensure equitable access to opportunities.