- Full Time
- Cambridge, Middlesex County
Forrester Research at a glance
SEC filings mentioning "Forrester Research": 2,461 · SIC industry: Services-Engineering, Accounting, Research, Management — search EDGAR
Forrester Research
Forrester Research seeks a Sr Portfolio Marketing Manager in Cambridge, Middlesex County to lead strategic marketing initiatives that drive client success and business growth. In this full-time role, you'll direct go-to-market strategies for key service offerings and lead cross-functional teams to deliver measurable results for one of the industry's most trusted research and advisory firms.
About the Role
As Sr Portfolio Marketing Manager, you'll own the strategic marketing direction for an assigned portfolio of products or services, from positioning and messaging through demand generation and customer success. You'll work at the intersection of market research, client insights, and commercial execution, translating Forrester's research and point of view into compelling value propositions that resonate with target audiences.
What You'll Do
- Develop and execute comprehensive go-to-market strategies for assigned portfolio of research, consulting, or advisory products
- Lead cross-functional collaboration with product, sales, and customer success teams to align on positioning, messaging, and customer win strategies
- Own demand generation campaigns, including digital marketing, content development, events, and partnership initiatives
- Create and refine customer-facing messaging, sales enablement materials, and marketing collateral that differentiate offerings and address market needs
- Measure marketing performance through analytics and ROI tracking, using data-driven insights to optimize campaigns and inform strategy
- Mentor and manage marketing team members, fostering collaboration and driving continuous improvement in execution and innovation
- Stay current with market trends, competitive landscape, and client priorities to inform portfolio strategy and marketing approach
What We're Looking For
- 7+ years of portfolio, product, or demand generation marketing experience, with proven track record driving revenue impact in B2B environments
- Strong strategic and analytical skills with ability to translate business objectives into actionable marketing plans and measure results
- Experience leading cross-functional teams and collaborating effectively with sales, product, and operations leaders
- Excellent written and verbal communication skills with ability to craft compelling narratives for diverse audiences
- Demonstrated ability to develop go-to-market strategies for complex or research-based products and services
- Self-motivated, detail-oriented, and able to manage multiple priorities and campaigns in a fast-paced environment
- Bachelor's degree in marketing, business, communications, or related field
About Forrester Research
Forrester Research is a leading independent research and advisory firm that helps business and technology leaders navigate today's complex landscape. Our research, insights, and guidance empower clients to make confident decisions and drive competitive advantage. Forrester's team of world-class analysts and consultants work with clients globally to solve critical business challenges and unlock growth opportunities.
How to Apply
To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
To apply for this job please visit www.adzuna.com.
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Working in Cambridge, Cambridgeshire
Weather right now in Cambridge, Cambridgeshire: checking… · Local time: · Air quality: · Daylight: · UV index: · Wind:
Cambridge is a city and non-metropolitan district in the county of Cambridgeshire, England. It is the county town of Cambridgeshire and is located on the River Cam, 55 miles (89 km) north of London. As of the 2021 United Kingdom census, the population of the City of Cambridge was 145,700; the population of the wider built-up area was 181,137. There is archaeological evidence of settlement in the area dating back to as early as the Bronze Age, and Cambridge became an important trading centre during the Roman and Viking eras. The first town charters were granted in the 12th century, although mod
England is a country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and more than 100 smaller adjacent islands. England shares a land border with Scotland to the north and another land border with Wales to the west, and is surrounded by the North Sea to the east, the English Channel to the south, the Celtic Sea to the south-west, and
- Elevation 18m (59 ft)
Source: Wikipedia (state)
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