Sr. Acquisition Marketing Manager

Join PlanetArt as a Sr. Acquisition Marketing Manager in Pleasanton, California, where you'll lead strategy and execution across customer acquisition channels to drive sustainable business growth.

The Opportunity

PlanetArt is seeking an experienced Sr. Acquisition Marketing Manager to build and optimize our customer acquisition engine. In this full-time role based in Pleasanton, California, you'll own the strategic planning and tactical execution of campaigns that attract, engage, and convert new customers across digital and traditional channels. You'll report directly to leadership, with authority to test, measure, and scale what works—and the analytical rigor to know the difference.

Key Responsibilities

• Develop and execute integrated acquisition marketing strategies across multiple channels, including paid search, social media, email, content marketing, and partnerships
• Own customer acquisition cost (CAC), lifetime value (LTV), and return-on-ad-spend (ROAS) metrics; analyze performance data to inform budget allocation and campaign optimization
• Lead campaign planning, creative direction, messaging, and launch timelines; coordinate cross-functionally with product, sales, and analytics teams
• Identify, evaluate, and manage acquisition channels and vendor relationships; negotiate contracts and manage media budgets to maximize efficiency
• Test new acquisition tactics and channels; compile learnings into scalable playbooks and document best practices for team adoption
• Build and mentor the acquisition marketing team; establish processes, tools, and frameworks that enable the team to operate independently and iterate rapidly
• Report acquisition performance to executive leadership through regular dashboards and strategic reviews

Who We're Looking For

• 7+ years of acquisition marketing experience in a full-funnel, performance-driven role—preferably as a manager or senior individual contributor
• Proven ability to grow customer acquisition at scale, with track record of hitting CAC and ROAS targets
• Deep familiarity with acquisition channels (paid search, social, email, content, partnerships) and marketing automation platforms
• Strong analytical mindset; comfortable building and interpreting dashboards, A/B tests, and cohort analyses
• Excellent project management and cross-functional communication skills
• Ability to balance creative strategy with quantitative rigor

Working at PlanetArt

At PlanetArt, you'll work with a collaborative team that values data-driven decisions and continuous improvement. This is a full-time position in Pleasanton, California, where you'll have the opportunity to make a measurable impact on the business and lead acquisition strategy during a pivotal growth phase.

Applying for This Role

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