Senior Email & Lifecycle Marketing Manager

About This Opportunity

We are representing a confidential global adtech client in their search for a Senior Email & Lifecycle Marketing Manager. This is a remote position working with a platform that serves thousands of publishers and brands worldwide.

Email marketing is a critical owned channel for our client, used to engage prospects, clients, and partners throughout their journey. We need a proactive marketer who can execute campaigns, identify communication opportunities, build automated journeys, improve segmentation, and leverage data and AI to drive scalable engagement.

Responsibilities

You will develop and continuously improve global email marketing strategy across key lifecycle stages including lead nurturing, client activation, product adoption, retention, reactivation, upsell/cross-sell, product announcements, educational content, newsletters, webinars, events, and regional campaigns.

You'll build communication journeys for multiple audience segments and define performance metrics including delivery rate, open rate, CTR, reply rate, unsubscribe rate, conversion rate, and engagement by lifecycle stage. Regular structured experimentation around subject lines, messaging, content, timing, frequency, segmentation, personalization, and automation logic will be central to your work.

Using HubSpot and other marketing automation tools, you'll create automated nurture sequences, trigger-based campaigns, event communication, re-engagement flows, client activation journeys, inbound follow-up workflows, and behavioral communication. You'll develop meaningful audience segmentation based on lifecycle stage, client type, geography, industry, product interest, activity, engagement, behavioral signals, and commercial potential.

You will also support automation of inbound flows, improving lead follow-up, nurturing, qualification, and re-engagement of unconverted leads.

What We're Looking For

Required:

• 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation
• Strong hands-on B2B email marketing experience
• Experience building automated and trigger-based marketing journeys
• Practical knowledge of HubSpot including workflows, lists, segmentation, properties, and campaign automation
• Experience with lifecycle marketing, lead nurturing, activation, retention, or reactivation programs
• Strong understanding of segmentation, personalization, and behavioral communication
• Strong analytical skills and data-driven optimization capabilities
• Ability to independently identify opportunities and turn them into marketing initiatives
• English proficiency at Upper-Intermediate level or higher

Preferred:

• Experience with global or multi-market campaigns
• Cross-functional collaboration with Product Marketing, Content, Design, Sales, and regional teams
• Experience with AI tools and LLM-based marketing automation for personalization and workflow optimization
• Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks
• B2B SaaS, adtech, martech, or other global B2B environment experience
• Multichannel lifecycle marketing including push, messaging, chatbots, or website communication
• Understanding of lead scoring, behavioral signals, and database hygiene
• Email deliverability knowledge and understanding of GDPR, CAN-SPAM, consent, and unsubscribe requirements
• Campaign localization, A/B testing, and lifecycle marketing documentation experience

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your background and fit for this role. Qualified candidates will be submitted to our client for consideration. Please do not contact the client directly—all communication goes through our recruiting team to ensure a smooth, confidential process.

Equal Opportunity

Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work to ensure fair consideration throughout the recruiting process.