Product Marketing Manager, Alternatives

T. Rowe Price is seeking a Product Marketing Manager, Alternatives to join its team in Patterson, Baltimore, where you will help shape the go‑to‑market strategy for the firm’s alternative investment offerings.

About the Role

This full‑time position partners with product, sales, and investment professionals to bring alternative solutions to market through targeted messaging, campaign execution, and client‑focused storytelling.

What You'll Do

• Develop positioning and value messaging for alternative products such as private equity, hedge funds, and real assets.
• Design integrated marketing campaigns that span digital, email, events, and sales enablement materials.
• Conduct market and competitor research to uncover trends and inform product enhancements.
• Collaborate with the investment team to translate complex strategies into clear client communications.
• Work with product marketing peers to ensure consistent branding across the alternatives suite.
• Monitor campaign performance using analytics and adjust tactics to improve engagement and conversion.
• Support product launches by coordinating timelines, assets, and cross‑functional reviews.

What We're Looking For

• Bachelor’s degree in marketing, business, finance, or a related field; MBA or advanced degree preferred.
• 3‑5 years of experience in product marketing, preferably within financial services or alternative investments.
• Strong ability to craft compelling narratives that resonate with institutional and individual investors.
• Proven track record of planning and executing multi‑channel marketing campaigns.
• Excellent project management skills with attention to detail and deadlines.
• Proficient with marketing automation tools, CRM platforms, and data‑analytics software.
• Effective communicator who thrives in collaborative, cross‑functional environments.

About T. Rowe Price

T. Rowe Price is a global investment management firm dedicated to helping clients achieve their long‑term financial goals through disciplined, research‑driven strategies. The alternatives group focuses on delivering innovative private‑market solutions that complement traditional portfolios.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.