Principal Product Marketing Manager, Adobe Express

Adobe is hiring a Principal Product Marketing Manager for Adobe Express in San Francisco, California — a strategic role for a storyteller who turns deep customer understanding into market-winning product narratives.

About the Role

As a Principal Product Marketing Manager on the Adobe Express team, you will help shape and drive global marketing strategy from the ground up. Based on-site in San Francisco, you will operate at the intersection of product and marketing, translating customer insights into clear positioning, sharp messaging, and go-to-market plans that move the business forward. This full-time position partners daily with product, engineering, and cross-functional marketing teams to bring Adobe Express to a worldwide audience.

Key Responsibilities

• Develop deep, evidence-based knowledge of Adobe Express customers and the problems they are solving.
• Craft compelling product positioning and messaging that differentiates Adobe Express in the market.
• Gather and synthesize customer and market insights to inform marketing strategy and product direction.
• Lead the planning and execution of global product marketing initiatives end to end.
• Collaborate closely with product, engineering, and marketing partners to align launches and campaigns.
• Serve as a connective hub between the product organization and the broader marketing function.

Qualifications

• Extensive product marketing experience, ideally at a principal or senior level within technology or creative software.
• Proven ability to build positioning and messaging grounded in real customer understanding.
• Strong analytical skills to interpret customer insights and translate them into action.
• Excellent cross-functional collaboration and communication abilities.
• Comfort owning global strategy and execution in a fast-moving environment.
• Willingness to work on-site in San Francisco, California.

About Adobe

Adobe builds the creative and digital experience tools that empower people and organizations around the world to imagine, design, and deliver. Adobe Express is central to that mission, making powerful content creation fast and accessible for everyone.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.