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Prepare Express GTM case studies: how you positioned a freemium or creator product, beat competitors, and measured adoption. Expect questions on narrative hierarchy, launch readiness, and partnering with product. Bring crisp examples of executive-ready messaging and experiment-driven campaigns.
Strong fit if you are a senior PMM who thrives in creative-software GTM, can lead Express narrative at principal scope, and wants an on-site San Francisco Adobe role rather than remote work.
As Principal Product Marketing Manager for Adobe Express, you would own positioning, messaging, and go-to-market for Express—aligning product, brand, growth, and sales on launches, competitive narrative, and customer proof. Days mix brief writing, stakeholder reviews, campaign planning, and performance readouts.
Prioritize product marketing craft for creative SaaS: positioning, ICP research, launch plans, and metrics. Deepen fluency in Adobe Express and adjacent Creative Cloud workflows; strengthen cross-functional storytelling with product, design, and demand gen. No certification list was supplied for this role.
No. The listing is for San Francisco, California with remote set to off-site/on-location (remote = 0).
Adobe builds software for design, imaging, video, audio, layout, animation, and related digital creation—Express is part of that creative portfolio.
See Adobe’s Wikipedia page and adobe.com for product and company background.
Website: adobe.com
Adobe Inc., formerly Adobe Systems Incorporated, is an American multinational computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation, and vector creation to video and audio editing, mobile app development, print layout and animation software.
Public cache only — not an employee review.
Adobe is hiring a Principal Product Marketing Manager for Adobe Express in San Francisco, California — a strategic role for a storyteller who turns deep customer understanding into market-winning product narratives. About the Role As a Principal Product Marketing Manager on the Adobe Express team, you will help shape and drive global marketing strategy from the ground up. Based on-site in San Francisco, you will operate at the intersection of product and marketing, translating customer insights into clear positioning, sharp messaging, and go-to-market plans that move the business forward. This full-time position partners daily with product, engineering, and cross-functional marketing teams to bring Adobe Express to a worldwide audience. Key Responsibilities Develop deep, evidence-based knowledge of Adobe Express customers and the problems they are solving. Craft compelling product positioning and messaging that differentiates Adobe Express in the market. Gather and synthesize customer and market insights to inform marketing strategy and product direction. Lead the planning and execution of global product marketing initiatives end to end. Collaborate closely with product, engineering, and marketing partners to align launches and campaigns. Serve as a connective hub between the product organization and the broader marketing function. Qualifications Extensive product marketing experience, ideally at a principal or senior level within technology or creative software. Proven ability to build positioning and messaging grounded in real customer understanding. Strong analytical skills to interpret customer insights and translate them into action. Excellent cross-functional collaboration and communication abilities. Comfort owning global strategy and execution in a fast-moving environment. Willingness to work on-site in San Francisco, California. About Adobe Adobe builds the creative and digital experience tools that empower people and organizations around the world to imagine, design, and deliver. Adobe Express is central to that mission, making powerful content creation fast and accessible for everyone. How to Apply Ready to lead product marketing for Adobe Express? View the full listing and apply via Adzuna to join Adobe in San Francisco, California.
Generated for personal interview prep · 2026-07-18 UTC · getajob.ai