Adobe
Adobe is hiring a Principal Product Marketing Manager for our San Francisco headquarters. Lead the strategic development of our B2C Creative Cloud portfolio, shaping how customers discover and value our solutions.
About the Role
As Principal Product Marketing Manager, you will own the strategic direction of product offers, pricing structures, and go-to-market positioning for Adobe's B2C Creative Cloud suite. This full-time position puts you at the center of how businesses of every size access and adopt our creative tools and services.
What You'll Do
- Architect product portfolio structure and packaging strategy for B2C Creative Cloud offerings, ensuring alignment with market demand and customer segments
- Develop pricing models and entitlement frameworks that maximize value capture while supporting success across different business sizes
- Define target customer personas and market positioning, translating insights into clear value propositions for each product tier
- Collaborate with Product, Sales, and Marketing teams to execute product launches and monitor portfolio performance
- Analyze competitive landscape and customer data to inform strategic recommendations
- Drive cross-functional initiatives that align product strategy with market opportunity
What We're Looking For
- Proven experience in product marketing, preferably in B2C, SaaS, or creative software markets
- Track record developing pricing strategies, product positioning, or portfolio architecture
- Strategic mindset grounded in customer insights and market dynamics
- Strong communication and collaboration skills across product, sales, and executive teams
- Analytical approach to decision-making with ability to translate data into actionable strategy
- Leadership capability to influence stakeholders and drive organizational alignment
About Adobe
Adobe is the global leader in digital media and marketing solutions. We empower creators and businesses with tools that define the future of digital experience.
How to Apply
Ready to shape the future of Adobe's B2C Creative Cloud? Apply now through this listing.
To apply for this job please visit www.adzuna.com.
About this role & career path
Working in San Francisco
San Francisco, officially the City and County of San Francisco, is the fourth-most populous city in California and the 17th-most populous in the United States, with a population of 826,079 in 2025. Among U.S. cities with a population of 200,000 or more, San Francisco is ranked first by per capita income, second by population density, and sixth by aggregate income as of 2024. Some 4.6 million residents live in the city's metropolitan statistical area, which is the 13th-largest in the United States. Around 9.2 million live in the San Jose–San Francisco–Oakland combined statistical area, the fift
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