PPC Campaign Specialist

About This Opportunity

We are representing a fast-growing B2B SaaS organization in the field service management sector. Our client is expanding their digital marketing capabilities to support ambitious growth plans across the UK and international markets. This is an excellent opportunity to join an in-house marketing team during an exciting phase of strategic investment and global expansion.

As a PPC Campaign Specialist, you will take ownership of paid search activity while supporting broader paid digital channels. You'll work closely with a dynamic team of channel, content, creative, and growth specialists, reporting to the Digital Acquisition Specialist. This role offers genuine impact on lead generation, pipeline development, and commercial growth.

Responsibilities

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising as the primary focus of the role
• Plan, launch, and optimize paid social campaigns across Meta and LinkedIn, while supporting YouTube, Display, Demand Gen, and other relevant platforms
• Deliver end-to-end campaign management including setup, targeting, audiences, ad copy, creative briefs, QA, launch, and ongoing optimization
• Monitor performance against key KPIs including MQL volume, CPA, conversion rate, lead quality, budget pacing, and pipeline contribution
• Conduct keyword, search-term, negative keyword, audience, and creative analysis to improve traffic quality and campaign efficiency
• Optimize bidding, budgets, targeting, devices, schedules, and landing-page alignment while proactively identifying performance risks or opportunities
• Analyze performance using advertising platforms, GA4, and CRM data, providing clear recommendations and regular campaign updates
• Collaborate with content, creative, brand, web, and external partners on landing pages, campaign assets, testing, and new acquisition initiatives

What We're Looking For

Essential experience and skills:

• Strong hands-on experience managing and optimizing Google Ads and Microsoft Advertising, with paid search as a core area of expertise
• Practical experience running paid social campaigns, particularly across LinkedIn Ads and Meta Ads
• Strong understanding of campaign structure, keyword strategy, search terms, bidding, audiences, and budget optimization
• Confident using performance data to improve lead volume, lead quality, CPA, and conversion performance
• Experience using analytics and reporting tools such as GA4, Looker Studio, or similar platforms
• Good understanding of conversion tracking, attribution, and CRM-based lead reporting
• Strong analytical and problem-solving skills, with the ability to turn data into clear optimization actions
• Commercial understanding of B2B lead generation and how paid media contributes to qualified leads and pipeline
• Highly organized and detail-oriented, with the ability to manage multiple campaigns and priorities independently
• Strong communication and collaboration skills, with the confidence to work across marketing, content, creative, and other internal teams

Desirable experience:

• Previous experience within B2B SaaS, technology, or field service sectors
• Exposure to additional paid media channels such as YouTube, Display, Demand Gen, programmatic advertising, or review platforms
• Experience with advanced conversion tracking, including offline conversion imports or value-based optimization
• Knowledge of landing-page testing and conversion rate optimization (CRO)
• Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce
• Understanding of SEO fundamentals and how paid and organic search can work together
• Previous experience working within a digital agency or fast-paced in-house acquisition team

How We Work With You

Candidates apply directly through Get A Job.ai. Our talent team will conduct an initial screening to understand your experience and career goals. We then submit qualified candidates to our client for consideration. Please do not attempt to contact the client directly, as all applications must be coordinated through our recruitment process to be considered.

Pay

Compensation details will be discussed during the screening process based on experience and qualifications.

Equal Opportunity: Get A Job.ai is committed to inclusive hiring practices. We welcome applications from candidates of all backgrounds and work with our clients to ensure fair and equitable recruitment processes.