Partner Marketing Manager

SOCi, a leader in AI-powered marketing solutions for multi-location businesses, is seeking an experienced Partner Marketing Manager to build and execute co-marketing campaigns, partner events, and enablement programs that drive pipeline and revenue. This full-time position is based in Toronto and Vancouver, Canada, with an expected salary range of $65,000–$92,000 CAD plus performance bonuses.

What This Role Involves

You will own end-to-end partner marketing programs, equipping resellers, referral partners, and integration partners with messaging, materials, and campaigns to sell SOCi with confidence. You'll combine strategic campaign development with hands-on content creation, using modern AI tools to accelerate asset production and extend impact beyond traditional team capacity.

Your Responsibilities

• Develop SOCi's partner marketing strategy, executing co-marketing campaigns, webinars, and co-branded content initiatives
• Activate partner-led customer advocacy by sourcing and promoting case studies, referrals, and testimonials
• Coordinate partner events, sponsorships, and activations against measurable ROI and pipeline objectives
• Administer market development funds (MDF), sales incentive programs, and partner incentive tracking
• Prepare business recommendations and pipeline forecasts for partner marketing investment decisions
• Adapt sales, product, and marketing materials into partner-ready, white-labeled versions at scale
• Build reusable templates and resource libraries that enable partners to self-serve asset creation
• Design interactive, self-guided product demonstrations for partner-led selling and training
• Develop consistent partner training and onboarding content
• Employ AI tools to draft, adapt, and localize partner enablement materials and campaigns rapidly
• Manage partner communications including product updates, newsletters, and business review inputs
• Connect Sales, Product Marketing, Demand Generation, and Brand teams to align partner priorities

What We're Looking For

Must Have:

• 3–5 years of B2B SaaS marketing experience running campaigns, content programs, or demand generation
• Proven direct experience in partner marketing or channel ecosystems
• Strong ownership mentality with demonstrated ability to drive programs from idea to measurable results
• Proficiency in hands-on content creation—drafting campaigns, adapting decks, customizing materials
• Active proficiency in AI-assisted content production and workflow documentation
• Ability to own and report against pipeline, ARR, or engagement metrics
• Flexibility to adapt to changing business priorities and responsibilities

Desired:

• Hands-on experience with interactive demo tools (Navattic, Reprise, Storylane)
• Familiarity with enablement platforms (Guru, Highspot, Seismic, Showpad)
• Knowledge of partner ecosystem tools (Impartner, PartnerStack, Crossbeam, Allbound)
• Experience managing MDF or producing co-branded and white-labeled partner materials

More About SOCi

SOCi is redefining AI-powered marketing for multi-location enterprises through an agentic workforce that autonomously executes local marketing across AI search, geo platforms, social, and review ecosystems. The platform powers visibility and growth for recognized brands such as Ford, Ace Hardware, and Liberty Tax. Named one of Fast Company's World's Most Innovative Companies, SOCi transforms enterprise marketing from software management into intelligent, consistent, scaled execution.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.