Marketing Manager, Paid Search, AWS Search Marketing

Join Amazon's AWS Search team as a Marketing Manager specializing in Paid Search and AWS Search Marketing at our Grand Central, Manhattan location. This full-time role offers the opportunity to drive measurable results across a global paid search program while collaborating with cross-functional teams to accelerate AWS adoption.

About the Role

The AWS Search team relies on strategic paid search marketing to reach enterprise customers and developers worldwide. As the Marketing Manager for this function, you'll own campaign strategy, execution, and continuous optimization across platforms and geographies. You'll translate search performance data into actionable insights that inform budget allocation, creative strategy, and audience targeting decisions.

What You'll Do

• Oversee the strategy and execution of the global paid search program, ensuring campaigns align with AWS business objectives
• Analyze campaign performance metrics to identify optimization opportunities and drive incremental improvements in efficiency and ROI
• Apply industry best practices in keyword research, bidding strategy, ad copy testing, and landing page optimization
• Streamline campaign workflows and processes to reduce manual overhead and improve scalability
• Partner with product marketing, creative, analytics, and channel teams to coordinate messaging and budget allocation
• Develop and communicate performance reports to internal stakeholders, highlighting key trends and recommendations
• Explore emerging platforms, tools, and tactics to stay ahead of competitive landscape shifts

What We're Looking For

• 5+ years of hands-on paid search marketing experience, preferably in B2B SaaS, cloud services, or enterprise technology
• Proven expertise with Google Ads, Bing Ads, and search analytics platforms
• Strong analytical mindset with comfort translating data into strategic recommendations
• Track record of optimizing campaign performance across multiple geographies and languages
• Excellent communication skills and experience collaborating across marketing, sales, and product teams
• Self-starter who thrives in a fast-paced, data-driven environment and can champion process improvements

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and thinking long-term. The AWS division leads cloud innovation globally, serving millions of customers.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.