Campaign Strategist

Join Acxiom as a Campaign Strategist in Concord, Merrimack County, and lead strategic marketing initiatives across a dynamic portfolio of client accounts. This full-time, on-site position offers the opportunity to build and oversee comprehensive campaigns that drive measurable business results.

The Opportunity

As a Campaign Strategist at Acxiom, you'll develop data-informed campaign strategies that align audience insights with client business objectives. You'll work at the intersection of strategy and execution, translating market intelligence into clear, actionable campaign plans. This role is ideal for a strategic thinker who excels at managing complexity, collaborating cross-functionally, and optimizing marketing performance through every stage of the customer journey.

Key Responsibilities

• Build comprehensive campaign strategies spanning multiple channels and platforms across your assigned client accounts
• Define audience targeting approaches and conversion optimization strategies to maximize campaign effectiveness and ROI
• Prepare strategic briefs, campaign requirements documentation, and detailed strategy recommendations that guide execution teams
• Streamline operational workflows and identify process improvements to strengthen campaign delivery and team efficiency
• Oversee campaign performance and results across your portfolio, ensuring all initiatives stay aligned with strategic goals and client expectations

Qualifications

• Demonstrated experience in campaign strategy, marketing strategy, or marketing leadership roles
• Strong analytical abilities and strategic thinking skills with proven success translating business needs into actionable marketing plans
• Excellent written and verbal communication skills, with proficiency in creating clear, compelling strategic documentation
• Track record managing multiple client relationships and competing priorities in dynamic environments
• Working knowledge of digital marketing channels, audience segmentation, and campaign optimization techniques

Working at Acxiom

Join a team committed to delivering client success through strategic excellence and data-driven decision-making. At Acxiom, Campaign Strategists collaborate with experienced marketing professionals and leverage insights to create campaigns that achieve real business outcomes.

Ready to Apply?

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