B2B Marketing Specialist / Manager

About This Opportunity

We are representing a confidential global mental health technology organization in their search for a B2B Marketing Specialist or Manager. Our client serves enterprise clients across 100+ countries, working with major multinational corporations to deliver mental health benefits at scale.

This is a hands-on individual contributor role where you'll own demand generation campaigns, event marketing, and prospect nurture programs targeting enterprise decision-makers. You'll work across integrated channels to generate qualified pipeline and support longer B2B sales cycles. We're open to hiring at Specialist or Manager level depending on your experience and ability to independently own and deliver results.

Location: Malaysia (hybrid), with consideration for candidates in Singapore (hybrid), Philippines (remote), and Indonesia (remote).

Responsibilities

B2B Campaigns & Demand Generation

• Plan and execute integrated campaigns targeting priority industries, enterprise accounts and key decision-makers
• Coordinate email, events, webinars, partner channels, content distribution and paid activity to generate qualified opportunities
• Own campaign delivery including audience targeting, briefs, landing pages, email sequences and launch coordination
• Test and optimize targeting, channels and conversion journeys based on performance data

Events & Partner Marketing

• Execute marketing for webinars, roundtables, industry conferences and other events from promotion through follow-up
• Develop joint marketing programs with partners, associations and industry communities
• Collaborate with sales to engage prospects before and after events, converting participation into qualified conversations

Prospect CRM & Lifecycle Marketing

• Build and manage prospect nurture programs across the enterprise buying cycle
• Personally manage audience segmentation, email campaigns and marketing automation workflows
• Align with sales on lead qualification, routing and handover processes
• Use engagement data and sales feedback to improve journeys and lead quality

Market Expansion & Presence

• Partner with local commercial teams to translate market priorities into practical marketing plans
• Adapt campaigns and messaging to local audiences and buyer contexts
• Build visibility among enterprise buyers through thought leadership, customer stories and relevant content channels

Marketing Operations & Performance

• Maintain campaign calendar and reliable execution of recurring marketing activities
• Track campaign performance and maintain marketing data in CRM systems
• Assess performance through qualified engagement, sales-accepted opportunities and pipeline contribution
• Build reusable templates and workflows to improve execution efficiency

What We're Looking For

• Demonstrated experience delivering B2B campaigns for enterprise audiences and considered purchasing decisions
• Proven ability to independently own campaigns from planning through execution and measurement
• Hands-on experience across integrated channels including events, webinars, email nurture and digital marketing
• Practical skills executing in CRM platforms and marketing automation tools (segmentation, email journeys, reporting)
• Commercial understanding of how marketing supports enterprise sales cycles and contributes to pipeline
• Strong organizational skills managing multiple workstreams, timelines and budgets
• Effective communication skills including campaign copywriting and cross-functional collaboration
• Analytical mindset with ability to test, learn and optimize based on performance data
• Motivation to support meaningful work in healthcare and employee wellbeing
• Experience across multiple markets or in healthcare, HR technology, employee benefits or enterprise SaaS is advantageous

How We Work With You

When you apply through Get A Job.ai, our recruiting team will review your background and conduct an initial screening conversation. If there's a strong match, we'll submit your profile to our client for consideration. Throughout the interview process, we'll provide guidance and support to help you succeed.

Please do not contact the client organization directly. All communications and interview coordination will be managed through our talent team to ensure a smooth, professional process for everyone involved.

Pay

Compensation details will be discussed during the screening process and are competitive for the market and level of experience.

Our client offers comprehensive benefits including generous leave policies, quarterly mental health days, flexible work arrangements, medical coverage, performance bonuses, professional development budget, and premium access to mental health resources.

Equal Opportunity

Get A Job.ai is committed to inclusive recruiting practices. We welcome applications from candidates of all backgrounds and work to ensure fair, equitable treatment throughout our process.