FBS Marketing Campaign Specialist

Join Capgemini Technology Services in Mexico as an FBS Marketing Campaign Specialist and lead the strategic execution of performance-driven marketing campaigns. In this full-time role, you'll harness data analytics and technical expertise to optimize paid acquisition channels, delivering measurable results across digital touchpoints.

What This Role Involves

You'll manage the day-to-day operations of paid display and social media acquisition programs, leveraging analytics and digital marketing platforms to achieve key performance indicators in sales and premium metrics. Working within Salesforce Marketing Cloud, you'll combine statistical modeling, data-driven insights, and technical implementation to orchestrate campaigns that move the business forward.

What You'll Do

• Analyze campaign performance using statistical modeling and data mining techniques to guide strategic recommendations and optimization of marketing approaches
• Develop and deploy targeted email campaigns using Salesforce Marketing Cloud Email Studio, coding dynamic content with AMPScript, HTML, and CSS to ensure visual appeal, brand consistency, and cross-platform delivery
• Build and manage automated customer journeys in Journey Builder and Automation Studio, configuring behavior-driven triggers and personalizing experiences based on subscriber actions
• Integrate external systems including Salesforce CRM, external databases, and third-party marketing tools to streamline data flow and automate workflows
• Create and maintain subscriber lists and data extensions that securely store and manage customer information for campaign execution
• Execute quality assurance processes including subscriber previews and test sends to verify personalization, rendering accuracy, and email client compatibility before launch
• Perform database queries and stored procedures to extract, transform, and analyze marketing data
• Respond to ad-hoc data requests, working closely with business teams to understand objectives and translate campaign goals into technical solutions
• Track project progress and maintain clear communication with internal stakeholders throughout campaign lifecycle

Who We're Looking For

• Proficiency with Salesforce Marketing Cloud, specifically Email Studio and AMPScript
• Strong technical foundation in HTML and CSS for email and landing page development
• Experience with SQL for data queries and analysis
• Familiarity with API integrations, automation platforms, and data extension management
• Analytical mindset with ability to interpret performance metrics and recommend data-informed improvements
• Strong communication skills to collaborate with design teams and cross-functional business units
• Detail-oriented approach to quality assurance and campaign deployment

Working at Capgemini Technology Services

You'll join a globally recognized organization built on innovation and market leadership. Capgemini offers a dynamic, multicultural work environment where continuous learning and professional development are priorities. You'll work alongside leaders with deep market expertise and strategic vision, with access to training partnerships and development opportunities. The package includes competitive compensation with performance-based incentives, comprehensive health coverage including private health insurance, paid time off, and a supportive culture rooted in inclusion and growth.

How to Apply

To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.