Senior SEA & Tracking Manager (m/w/d)

About This Opportunity

We are representing a leading organization in the education technology sector, seeking an exceptional Senior SEA & Tracking Manager to take ownership of their Google Ads strategy across multiple brand portfolios. This is a fully remote position based in Germany, with optional hybrid arrangements available.

Our client operates at the intersection of adult education and digital transformation, helping professionals transition into future-focused careers. With over 500 team members across their European operations, they're building sophisticated marketing systems that require deep technical expertise in both paid search and measurement infrastructure.

This role goes far beyond campaign management. You'll be responsible for the strategic evolution of complex Google Ads accounts, working on the fundamentals that drive sustainable performance: campaign architecture, bidding strategies, conversion quality, and signal strength. You'll collaborate closely with data, CRM, and marketing teams to continuously advance measurement and optimization capabilities.

Responsibilities

SEA Strategy & Account Leadership:

• Own strategic development of Google Ads accounts across multiple education brands
• Build and scale Search, Performance Max, and other Google campaigns along complex lead-generation funnels
• Manage significant advertising budgets (ideally €500,000+ monthly) with focus on efficiency, scalability, and long-term profitability
• Identify new growth levers based on search behavior, market potential, and performance data
• Continuously evolve account structures, campaign architectures, and bidding approaches

Smart Bidding & Conversion Optimization:

• Optimize and advance Smart Bidding strategies based on high-quality conversion signals
• Develop concepts for Value-Based Bidding and evaluate different conversion stages throughout the funnel
• Analyze conversion lags, funnel bottlenecks, and quality differences between campaigns, audiences, and traffic sources
• Collaborate closely with CRM, Sales, and Data teams to improve lead and conversion quality
• Design and execute tests to improve campaign and funnel performance

Measurement & Tracking:

• Take ownership of data quality within the Google marketing landscape
• Advance tracking setups in Google Tag Manager, Google Analytics 4, and Google Ads
• Design and quality-assure Enhanced Conversions, Offline Conversion Imports, and other measurement solutions
• Analyze tracking, attribution, and data quality issues and derive sustainable solutions
• Ensure reliable data foundation for Smart Bidding and automated optimization systems

Automation & AI:

• Identify and implement automation and AI opportunities within SEA workflows
• Leverage modern AI tools to accelerate analysis, testing processes, and operational workflows
• Evaluate new developments in Google Ads, measurement, AI, and marketing automation
• Actively shape future SEA and measurement strategy

What We're Looking For

Core Requirements:

• Minimum 6 years practical experience building, managing, and scaling Google Ads accounts
• Proven success managing and optimizing significant advertising budgets (ideally €500,000+ monthly)
• Deep expertise in Google Search, Performance Max, Smart Bidding, Audience Strategies, and Conversion Value Optimization
• Multi-year experience with lead-generation business models featuring complex, multi-stage funnels and longer conversion cycles
• Experience in an in-house role within a growth-oriented company, scale-up, or digital business model
• Demonstrated experience developing and implementing growth strategies for performance-driven business models
• Strong analytical skills and ability to translate complex relationships into concrete action recommendations
• Fluent German written and spoken

Tracking, Measurement & Data Infrastructure:

• Proven experience independently designing, implementing, and advancing cross-channel tracking architectures
• Expert knowledge of Google Tag Manager (Web & Server Side), Google Analytics 4, and conversion tracking across advertising platforms
• Experience with Server-Side Tracking, Consent Mode, Enhanced Conversions, Conversion APIs, and First-Party Data strategies
• Experience with Offline Conversion Imports and CRM-based measurement setups
• Ability to independently build and validate tracking and data flows between advertising platforms, CRM, analytics, and BI systems
• Deep understanding of how data quality, signal loss, attribution, and conversion latency impact Smart Bidding systems
• Experience in technical troubleshooting, quality assurance, and documentation of complex tracking implementations

Particularly Valuable:

• Experience in education, professional development, or EdTech environments
• Experience with voucher-financed educational business models
• Experience with multi-stage lead-generation funnels and long conversion cycles
• Experience in companies with complex CRM and sales processes; HubSpot experience preferred
• Experience optimizing for quality-based offline conversions

We're not seeking someone to manage existing campaigns. We need an experienced SEA expert who actively develops marketing infrastructure, identifies opportunities, challenges existing setups, and enables sustainable growth through data-driven decision-making rather than platform recommendations.

How We Work With You

When you apply through Get A Job.ai, our specialized talent team will review your profile and conduct an initial screening to understand your technical expertise in SEA and tracking architecture. We'll discuss your experience with complex conversion funnels, budget management at scale, and measurement infrastructure.

Once we've confirmed alignment, we'll submit your profile to our client for consideration. Throughout the process, we'll coordinate interviews, provide feedback, and support your candidacy. Please do not contact the employer directly, as all communication flows through our recruitment team to ensure a structured and professional process.

Pay

Compensation details will be discussed during the screening process based on your experience level and technical expertise.

Additional Benefits:

• Fully remote within Germany
• Temporary remote work possible within European Union (primary residence and workplace must be Germany)
• 30 vacation days per year
• Flexible working hours and high degree of autonomy
• Modern hardware and home office equipment
• Pension contribution support
• Regular team and company events
• Corporate benefits program
• €50 tax-free monthly benefit after probation period

Get A Job.ai is an equal opportunity recruitment firm. We welcome applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.