Betabrand at a glance
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Betabrand
Join Betabrand as a Social Media Manager in San Francisco, California. We're seeking a full-time social media professional to amplify our brand's presence, engage our community, and drive growth across digital platforms.
About the Role
Betabrand is an online apparel brand that thrives on direct customer input and innovative product launches. As our Social Media Manager, you'll be the voice and face of our brand across social channels, building authentic connections with customers and fostering the community that inspires everything we create.
What You'll Do
- Develop and execute social media strategy across platforms like Instagram, TikTok, Twitter, and Facebook
- Create and curate engaging content—from product announcements to behind-the-scenes stories—that reflects our brand's personality
- Build and nurture an active, engaged community through thoughtful responses, conversations, and user-generated content initiatives
- Support product launches and limited-edition drops with compelling social campaigns
- Monitor social metrics, analyze performance, and optimize content based on data insights
- Collaborate with marketing, product, and creative teams to ensure brand consistency and campaign alignment
- Stay current with social media trends and identify opportunities to keep Betabrand ahead of the curve
What We're Looking For
- Proven social media management experience, ideally in fashion, retail, or consumer goods
- Strong content creation and copywriting skills with the ability to craft messages that resonate with diverse audiences
- Experience building and managing online communities
- Proficiency with social media platforms, scheduling tools, and analytics platforms
- A distinctive voice and comfort representing a brand with personality and perspective
- Excellent organizational and project management skills
- Ability to work collaboratively with cross-functional teams
About Betabrand
Betabrand is an online clothing brand built on the principle that customers should have a voice in design and product selection. We're known for our distinctive aesthetic, innovative product release model, and community-focused approach to fashion. We combine quality, creativity, and humor in everything we do, and we're looking for team members who share that spirit.
How to Apply
To apply, complete your application directly on this page, or you'll be redirected to the employer's application platform to finish submitting there.
To apply for this job please visit www.adzuna.com.
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Working in San Francisco, California
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San Francisco, officially the City and County of San Francisco, is the fourth-most populous city in California and the 17th-most populous in the United States, with a population of 826,079 in 2025. Among U.S. cities with a population of 200,000 or more, San Francisco is ranked first by per capita income, second by population density, and sixth by aggregate income as of 2024. Some 4.6 million residents live in the city's metropolitan statistical area, which is the 13th-largest in the United States. Around 9.2 million live in the San Jose–San Francisco–Oakland combined statistical area, the fift
California is a U.S. state in the Western United States that lies on the Pacific Coast. It borders Oregon to the north, and Nevada and Arizona to the east; it also shares an international border with the Mexican state of Baja California to the south. With over 39 million residents across an area of 163,696 square miles (423,970 km2), it is the largest U.S. state by population and third-largest by
🇺🇸 Relocation safety for US: Exercise Normal Caution — via Warnely, CC BY 4.0
National unemployment rate in US: 4.2% — via World Bank
Recent seismic activity: 2 earthquakes (M4.5+) within 200km in the last 6 months — largest M5.6 near 11 km N of Redwood Valley, CA. via USGS
- Elevation 38m (125 ft)
Source: Wikipedia (state)
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